
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each epis... more
| Publishes | Twice weekly | Episodes | 31 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

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Do AI search rankings actually matter?
In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and ... more
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Can you opt out of AI search without losing visibility?
In this episode of Found in AI, Cassie breaks down two recent Google... more
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How do AI search engines decide who to trust?
In this episode of Found in AI, Cassie breaks down what entity authority actual... more
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ChatGPT ads are officially here, but what do they actually change?
In this episode of Found in AI, Cassie breaks down what we... more
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Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s ab... more
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Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underw... more
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In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question m... more
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Why is Reddit overtaking TikTok as a preferred search tool for Gen Z? Because when people are trying to make decisions—not jus... more
This new podcast from Cassie Clark is only one episode in as of this review but is already so helpful for me, a writer and editor. I highly recommend giving it a listen to learn more as the content/media/branding landscape changes with the advent of AI altering how people receive information from searching online. An industry expert, Cassie’s insights are smart and her tips, practical. I’ll be listening in as it progresses!
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Apple Podcasts | #130 |









Recent interactions between the hosts and their guests.
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The content focuses on the intersection of AI and search visibility, specifically targeting marketers and content strategists. Recent discussions have revolved around the evolving landscape of SEO, strategies for optimizing content for AI-powered search engines, and the innovative tactics that help brands maintain visibility amidst the rise of AI tools. Topics like the significance of platforms such as Reddit, Google's AI search capabilities, and the integration of structured data into content strategies are frequently explored. Overall, insights are practical and actionable, aimed at helping professionals navigate the complexities of digital marketing in an AI-driven world.
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this podcast launched 6 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Kelly Jura
2. Danny Kirk
3. Adam Whistler
4. Beth Chernes
5. Kristina Frunze
6. Lindsay Boyajian-Hagan
7. Josh Spilker
8. Charlie Graham
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