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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
SEO
AI Search
Content Marketing
AEO
Chatgpt
Bottom-Of-Funnel Content
Reddit
FAQ Schema
Digital PR
GEO
Perplexity
Ai-Powered Search
Comparison Pages
B2B Marketing Strategy
AI Search Optimization
FSA Framework
Structured Data
Brand Mentions
Backlinks
Content Engineering

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.

Each epis... more

PublishesTwice weeklyEpisodes31Founded6 months ago
Number of ListenersCategories
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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Latest Episodes

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Do AI search rankings actually matter?

In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and ... more

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Can you opt out of AI search without losing visibility?

In this episode of Found in AI, Cassie breaks down two recent Google... more

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How do AI search engines decide who to trust?

In this episode of Found in AI, Cassie breaks down what entity authority actual... more

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ChatGPT ads are officially here, but what do they actually change?

In this episode of Found in AI, Cassie breaks down what we... more

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Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s ab... more

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Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underw... more

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In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question m... more

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Why is Reddit overtaking TikTok as a preferred search tool for Gen Z? Because when people are trying to make decisions—not jus... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kelly Jura
Sharing tips on how a digital PR strategy fits into AI search optimization.
Quoted
Episode: Why Are Discovery and Checkout Moving Inside AI Search?
Danny Kirk
Founder of ReddiReach, an agency that helps brands with Reddit organic marketing and AI search recommendations.
ReddiReach
Episode: Why Do Reddit Comments Matter More Than Posts in AI Search?
Adam Whistler
AI expert and analyst of AI search modes
Episode: Why Is Google Testing AI Mode in Search?
Beth Chernes
SEO strategist and founder of Beth Chernes & Co., specializing in content marketing for financial firms and B2B businesses.
Beth Chernes & Co.
Episode: Why Does Reddit Dominate AI Overviews and AI Search Results?
Kristina Frunze
Runs WebView SEO, focusing on AI search for SaaS businesses in the construction technology industry
WebView SEO
Episode: How Do You Future-Proof SEO in an AI-First Search World?
Lindsay Boyajian-Hagan
Head of Marketing at Conductor
Conductor
Episode: How Do You Build an AEO Strategy That Keeps Your Brand Visible in AI Search?
Josh Spilker
Head of Content and SEO at AirOps
AirOps
Episode: What Is a Content Engineer?
Charlie Graham
Founder and CEO of RivalSee
RivalSee
Episode: How Do Brands Show Up in AI Search Results?
Nathaniel Miller
Head of marketing at Ashbrook Technologies and founder of a growth agency
Ashbrook Technologies
Episode: Do Backlinks Still Matter in AI Search?

Host

Cassie Clark
Host and fractional content strategist known for her expertise in AI search optimization and digital marketing strategies.

Reviews

5.0 out of 5 stars from 3 ratings
  • Helpful podcast on massive AI search engine changes

    This new podcast from Cassie Clark is only one episode in as of this review but is already so helpful for me, a writer and editor. I highly recommend giving it a listen to learn more as the content/media/branding landscape changes with the advent of AI altering how people receive information from searching online. An industry expert, Cassie’s insights are smart and her tips, practical. I’ll be listening in as it progresses!

    Apple Podcasts
    5
    ErinlBG7
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and practical content that addresses the rapid changes in the marketing landscape. Many highlight the actionable strategies shared by the host, Cassie Clark, as particularly beneficial for navigating AI search optimization. The podcast is recognized for providing thoughtful analysis on how to blend traditional SEO with AI advancements.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Is Digital PR and How Does It Build Authority in AI Search?
Q: What are the biggest mistakes that you see brands or founders make when trying to get quoted?
Not answering the questions in the request itself and failing to build out their profiles completely to be matched with relevant opportunities.
What Is Digital PR and How Does It Build Authority in AI Search?
Q: If a brand wants to be quoted by a journalist and then theoretically cited more often inside AI Answers, what should they be doing differently this week?
Start by providing concise, clear answers to questions and actively promote any mentions once they occur to enhance visibility.
What Is Digital PR and How Does It Build Authority in AI Search?
Q: Do you need to have like a PR expert on your team going out sourcing these interviews or mentions for you?
You can do this yourself and leverage platforms like Qwoted to get matched with relevant media opportunities.
Do Backlinks Still Matter in AI Search?
Q: So if we had to give marketers one sentence of advice for 2025, what's the real currency of authority?
I would say links and quality content are key; they must go hand in hand.
What Is a Content Engineer?
Q: So when we talk about skills needed to stay ahead, what does that look like in practice?
It involves a combination of structured data, subject matter expertise, and the ability to leverage AI tools for content development.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content focuses on the intersection of AI and search visibility, specifically targeting marketers and content strategists. Recent discussions have revolved around the evolving landscape of SEO, strategies for optimizing content for AI-powered search engines, and the innovative tactics that help brands maintain visibility amidst the rise of AI tools. Topics like the significance of platforms such as Reddit, Google's AI search capabilities, and the integration of structured data into content strategies are frequently explored. Overall, insights are practical and actionable, aimed at helping professionals navigate the complexities of digital marketing in an AI-driven world.

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How many episodes of this podcast are there?

this podcast launched 6 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kelly Jura
2. Danny Kirk
3. Adam Whistler
4. Beth Chernes
5. Kristina Frunze
6. Lindsay Boyajian-Hagan
7. Josh Spilker
8. Charlie Graham

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