
Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging br... more
| Publishes | Weekly | Episodes | 264 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSociety & Culture | |||

Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer beha... more
Griffin Spolansky is the Co-Founder and CEO of Mezcla, the protein bar brand known for its bold flavors and distinctive “puff-crispy” texture. On this episode of ITS, Griffin and Ali talk about the bar category, getting partners to bet on your brand,... more
Abe Kamarck is the founder and CEO of True Made Foods, the clean-label ketchup and BBQ sauce brand made with real vegetables instead of added sugar. On this episode of ITS, Abe shares his experiences with Ali as True Made Foods has lived through the ... more
Isabel Washington is the Founder and CEO of Laurel’s Coffee, the fast-growing RTD latte brand made with organic, regenerative A2 dairy. On this episode of ITS, Ali and Isabel talk about balancing conflicting consumer preferences, building for existin... more
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Informative and super interesting! Alison knows how to ask provocative questions and keep the listener entertained.
I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answers to most issues they’ll need to tackle!
Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to. Not a “talking head”, but a conversationalist with other CPG pros helping novices like me find my way.
Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.
I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on have been invaluable throughout my experience trying to build in the space! Thank you Ali for all the hard work, and great questions!
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The podcast offers valuable insights for entrepreneurs, specifically those involved in consumer packaged goods (CPG), featuring interviews with industry experts, retailers, and investors. Episodes cover a wide range of topics from finance and operations to marketing strategies and the latest consumer trends. With a focus on actionable advice, the discussions delve into the challenges and opportunities faced by emerging brands, making this a vital resource for anyone looking to build a successful food or beverage business. Unique to the podcast is its emphasis on supporting sustainable practices and community-driven growth within the CPG sector.
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1. How I Built This with Guy Raz
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In the Sauce launched 8 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on In the Sauce include:
1. Abe Kamarck
2. Isabel Washington
3. Ilay Karateke
4. YC Cheng
5. Andrea Hernandez
6. Pat Jammet
7. Melanie Bartelme
8. Winston Alfieri
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