Rephonic
Artwork for In the Sauce
CPG
Consumer Behavior
Food Culture
Marketing Strategies
Consumer Packaged Goods
Consumer Packaged Goods (CPG)
Sustainability
Venture Capital
Wellness Commodification
Regenerative Agriculture
Entrepreneurship
Community Support In Business
Brand Strategy
Natural and Organic Food Industry
Social Media
Hummus
Haven's Kitchen
Tomato Sauce
Labneh
Health and Nutrition

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging br... more

PublishesWeeklyEpisodes264Founded8 years ago
Number of ListenersCategories
BusinessSociety & Culture

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Artwork for In the Sauce

Latest Episodes

Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer beha... more

Griffin Spolansky is the Co-Founder and CEO of Mezcla, the protein bar brand known for its bold flavors and distinctive “puff-crispy” texture. On this episode of ITS, Griffin and Ali talk about the bar category, getting partners to bet on your brand,... more

Abe Kamarck is the founder and CEO of True Made Foods, the clean-label ketchup and BBQ sauce brand made with real vegetables instead of added sugar. On this episode of ITS, Abe shares his experiences with Ali as True Made Foods has lived through the ... more

Isabel Washington is the Founder and CEO of Laurel’s Coffee, the fast-growing RTD latte brand made with organic, regenerative A2 dairy. On this episode of ITS, Ali and Isabel talk about balancing conflicting consumer preferences, building for existin... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Abe Kamarck
Founder and CEO of True Made Foods, the clean label ketchup and barbecue sauce brand.
True Made Foods
Episode: Building True
Isabel Washington
Founder and CEO of Laurel's Coffee, known for bringing cafe-quality lattes made with organic, regenerative A2 dairy to shelves across the country.
Laurel's Coffee
Episode: Building is an Art and a Science
Ilay Karateke
Co-founder and CEO of Bezi, a brand focused on Labneh, a Middle Eastern spreadable cheese.
Bezi
Episode: Building Purposefully Small (For Now)
YC Cheng
CEO of Hero Bread, previously CMO and president
Hero Bread
Episode: Building Hero
Andrea Hernandez
Founder and author of Snaxshot, a newsletter focused on food and beverage trends.
Snaxshot
Episode: Building CPG In 2026
Pat Jammet
Partner and VP of Growth at Promobile Marketing, experienced in field marketing and brand activation.
Promobile Marketing
Episode: Building a Marketing Mindset
Melanie Bartelme
Associate Director and Global Food Analyst for Mintel
Mintel
Episode: Building On The Signals, Not The NOISE
Winston Alfieri
CEO and co-founder of SAUCES
SAUCES
Episode: Building a Whole Different SAUZ
Troy Bonde
CMO and co-founder of SAUCES
SAUCES
Episode: Building a Whole Different SAUZ

Host

Alison Cayne
Host of discussions centered around building consumer businesses, featuring insights from various industry experts.

Reviews

4.9 out of 5 stars from 95 ratings
  • Andy Reichgut

    Informative and super interesting! Alison knows how to ask provocative questions and keep the listener entertained.

    Apple Podcasts
    5
    Sam1234512345
    United States2 months ago
  • CPG incubator in podcast form

    I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answers to most issues they’ll need to tackle!

    Apple Podcasts
    5
    K Levs
    United States3 years ago
  • Authentic

    Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to. Not a “talking head”, but a conversationalist with other CPG pros helping novices like me find my way.

    Apple Podcasts
    5
    DashMason
    United States3 years ago
  • My favorite podcast!

    Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.

    Apple Podcasts
    5
    mleal
    United States3 years ago
  • Love this show

    I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on have been invaluable throughout my experience trying to build in the space! Thank you Ali for all the hard work, and great questions!

    Apple Podcasts
    5
    Katina2
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content extremely valuable for navigating the challenges of building a brand, suggesting it is a must-listen for food and beverage startups.
Informative and engaging discussions on CPG entrepreneurship and consumer trends.
The host excels at drawing out actionable insights from her guests that resonate with the audience's experiences.

Talking Points

Recent interactions between the hosts and their guests.

Building is an Art and a Science
Q: How have recent conversations around sugar content influenced your product strategy?
Isabel mentions that while health consciousness around sugar is prevalent, they still want to prioritize enjoyable flavors over strict low-sugar formulations.
Building is an Art and a Science
Q: What challenges did you face during your launch, and how did you navigate them?
Isabel discusses the reality of production complexities and her strategic approach to minimize costs while ensuring product quality.
Building is an Art and a Science
Q: How did you go about understanding and meeting consumer preferences?
Isabel stresses the importance of talking to subject matter experts and gathering specific insights for product development.
Building is an Art and a Science
Q: What was the initial spark that led you to launch Laurel's Coffee?
Isabel realized the opportunity in the coffee market while working with various beverage founders and identifying a gap for innovative, flavorful coffee options.
Building a Whole Different SAUZ
Q: How do you keep Gen Z consumers engaged and retained?
Winston discussed the importance of product innovation and building emotional connections through storytelling to retain Gen Z consumers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In the Sauce

What is In the Sauce about and what kind of topics does it cover?

The podcast offers valuable insights for entrepreneurs, specifically those involved in consumer packaged goods (CPG), featuring interviews with industry experts, retailers, and investors. Episodes cover a wide range of topics from finance and operations to marketing strategies and the latest consumer trends. With a focus on actionable advice, the discussions delve into the challenges and opportunities faced by emerging brands, making this a vital resource for anyone looking to build a successful food or beverage business. Unique to the podcast is its emphasis on supporting sustainable practices and community-driven growth within the CPG sector.

Where can I find podcast stats for In the Sauce?

Rephonic provides a wide range of podcast stats for In the Sauce. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In the Sauce and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In the Sauce get?

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What are the audience demographics for In the Sauce?

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How many subscribers and views does In the Sauce have?

To see how many followers or subscribers In the Sauce has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In the Sauce?

These podcasts share a similar audience with In the Sauce:

1. How I Built This with Guy Raz
2. Taste Radio
3. Pivot
4. Unit Economics

How many episodes of In the Sauce are there?

In the Sauce launched 8 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Sauce?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In the Sauce?

Rephonic pulls ratings and reviews for In the Sauce from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on In the Sauce?

Recent guests on In the Sauce include:

1. Abe Kamarck
2. Isabel Washington
3. Ilay Karateke
4. YC Cheng
5. Andrea Hernandez
6. Pat Jammet
7. Melanie Bartelme
8. Winston Alfieri

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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