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Artwork for Inclusion and Marketing

Inclusion and Marketing with Sonia Thompson

Sonia Thompson
Inclusive Marketing
Customer Experience
Consumer Behavior
Normal
Inclusive SEO Strategy
Diversity
Hubspot
Neurodiversity
Hispanic Community
Power Dynamics
Underrepresented Communities
Diversity and Inclusion
Email Marketing
Lysol
Cultural Relevance
Belonging
Brand Loyalty
Minority-Owned Media
Cultural Intelligence
Photography

Friction is the enemy of growth. And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day. Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growt... more

PublishesWeeklyEpisodes194Founded4 years ago
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BusinessMarketing

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Artwork for Inclusion and Marketing

Latest Episodes

The Super Bowl, the Olympics, and the FIFA World Cup are all happening in 2026 — and they’re not just sporting events. They’re cultural events powered by identity, influence, community, and the underrepresented audiences shaping modern fandom.

The b... more

Consumers today aren’t just buying products — they’re buying alignment, transparency, cultural fluency, and trust. And trust has officially become one of the most powerful growth marketing levers a brand can pull.

In this episode, Sonia Thompson — i... more

In this short reflection episode, Sonia Thompson — inclusive growth and customer experience strategist — shares the 2025 marketing shifts she’s most grateful for… and what they signal for brands heading into 2026.

This year, marketers saw consumers ... more

Even the most well-intentioned brands have hidden friction points buried throughout their customer journey — small, avoidable moments that quietly push ideal customers away. In this episode, Sonia Thompson, Inclusive Growth & Customer Experience Stra... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Edgar Hernandez
Chief Strategy Officer at MyCode, the largest multicultural media company in the US
MyCode
Episode: 184. Why Smart Brands Are Winning with Growth Communities (And You Should Too)
Jennifer Yepes-Blendell
Co-founder of Drafted
Drafted
Episode: 182. How This Brand Is Elevating Latinas -- and Redefining the General Market
Corina Martinez
Co-founder of Drafted
Drafted
Episode: 182. How This Brand Is Elevating Latinas -- and Redefining the General Market
Laura Lee
Digital Media and Growth Marketing Executive and founder of LL Consulting
LL Consulting
Episode: 180. Performance Marketing’s Biggest Miss—and How to Fix It
Julie Fels-Masino
CEO of Cracker Barrel
Cracker Barrel
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Dr. Anastasia Carolina Gabriel
Culture expert and author of Cultural Intelligence for Marketers.
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Renita Bryant
Chief consultant at Sightset, a customer insights consultancy.
Sightset
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Joyann Boyce
Inclusive AI expert and founder of IncludeAI
IncludeAI
Episode: 176. How to Create AI Prompts That Eliminate Bias and Win More Customers
Claudia Romo Edelman
Founder and CEO of the We Are All Human Foundation
We Are All Human Foundation
Episode: 173. How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring

Host

Sonia Thompson
Sonia is an inclusive growth strategist and consultant to brands, passionate about helping companies connect authentically with diverse audiences through effective marketing strategies.

Reviews

4.9 out of 5 stars from 79 ratings
  • Super Value

    I absolutely love this podcast, the content here is amazing!!

    Apple Podcasts
    5
    Erwin Martz MD
    United States2 years ago
  • Great variety !

    “I really enjoy these weekly Podcasts on all things marketing and business.Inclusion and marketing podcast inclusive ideas and right way to do keeping yourself and clients and happy. I think that it’s the variety of topics that keeps me coming back for more!”

    Apple Podcasts
    5
    Robb Kulas D
    United States2 years ago
  • Incredible podcast !

    Inclusion and marketing podcast is an amazing resource for anyone to sustained business growth! Whether you are looking for advice on marketing new business ideas .It helps for your strategic business planning process.Sonia is a trusted resource that we are blessed to have in our corner.

    Apple Podcasts
    5
    Wilton Quigl6
    United States2 years ago
  • Great information !!

    I LOVE listening to this podcast and getting so many insights and ideas from Sonia for my busniess.Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue.Overall ,so much great information!Thank you so much!!

    Apple Podcasts
    5
    Jamey Fisher Jr.
    United States2 years ago
  • By far favorite podcast!

    Inclusion and Marketing podcast is my new favorite podcast—I always learn something new find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization.If you EVER need unique marketing ideas,please look at this podcast!

    Apple Podcasts
    5
    lavon Johnston ll!
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the actionable advice practical and applicable to their own business situations, contributing to a loyal listener base.
There is strong appreciation for the diverse range of guests, who bring valuable perspectives to discussions on inclusivity and growth.
Listeners praise the podcast for its enlightening insights into inclusive marketing strategies and their real-world applications.
The host's expertise and engaging style are frequently highlighted, making complex topics accessible to various audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

180. Performance Marketing’s Biggest Miss—and How to Fix It
Q: How can brands infuse different communities into their performance marketing efforts?
Brands should start by listening to the needs of the communities they wish to engage, ensuring that their campaigns authentically reflect those audiences.
180. Performance Marketing’s Biggest Miss—and How to Fix It
Q: What is the state of inclusion in performance marketing?
Inclusion in performance marketing is at a crossroads, showing results that indicate the importance of genuine representation. However, execution often lags behind the intent.
163. How responsible marketing drives real business impact and growth, with Lola Bakare
Q: What is the impact of ethical choices and social impact of brands on consumer choices?
Younger consumers now expect brands to prioritize purpose over profit, influencing their spending decisions, which is evident in market performance of brands that align with these values.
163. How responsible marketing drives real business impact and growth, with Lola Bakare
Q: Lola, do we as marketers have any added responsibilities given where we are now as a culture?
Yes, the core tenets of responsible marketing remain the same, but the responsibility to use our power and stay steadfast in our beliefs has become more important due to current socio-political challenges.
165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]
Q: How can brands work to embed inclusive marketing thinking?
Leaders should foster a culture of empathy and inclusion within their teams, integrating diverse perspectives into all aspects of marketing processes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inclusion and Marketing

What is Inclusion and Marketing about and what kind of topics does it cover?

This podcast serves as a crucial resource for marketing leaders who aim to connect authentically with today's diverse customer base. The content covers topics such as inclusive marketing strategies, customer behavior, and the importance of aligning brand values with consumer identities. Through real-world case studies and actionable insights, listeners are equipped to navigate the rapidly evolving landscape of marketing that requires an understanding of cultural nuances and community engagement. The host, an inclusive growth strategist, shares stories and expert advice to help brands enhance their customer experiences and foster loyalty by embracing inclusivity in their marketing practices. The unique focus on intersectionality and represen... more

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Which podcasts are similar to Inclusion and Marketing?

These podcasts share a similar audience with Inclusion and Marketing:

1. iDulting: Your source for idulting advice, lifehacks, tips, and tricks for intermediate adults!
2. Table Read
3. Ten Minutes of Truth
4. Side Hustle Pro
5. Nudge

How many episodes of Inclusion and Marketing are there?

Inclusion and Marketing launched 4 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Inclusion and Marketing?

Recent guests on Inclusion and Marketing include:

1. Edgar Hernandez
2. Jennifer Yepes-Blendell
3. Corina Martinez
4. Laura Lee
5. Julie Fels-Masino
6. Dr. Anastasia Carolina Gabriel
7. Renita Bryant
8. Joyann Boyce

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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