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Artwork for Marketing UnLearned

Marketing UnLearned

Ian Jindal
Retail Media
Digital Marketing
Epsilon
Artificial Intelligence
Customer Experience
Return On Advertising Spend (ROAS)
Digital Advertising
John Lewis Partnership
Backmarket
Advertising
Refurbished Electronics
First-Party Data
Customer Loyalty
Sainsbury's Group
Customer Data
Sustainability
Consumer Behavior
Loyalty Programs
Gamification
Heritage Brands

Marketing UnLearned explores the challenges the leading-edge digital marketing poses to established and received wisdom. All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on a... more

PublishesDailyEpisodes7Founded6 months ago
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BusinessMarketingManagement

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Artwork for Marketing UnLearned

Latest Episodes

Changing the Game - AI, Gamification & the Future of Loyalty

In this episode of Marketing Un:Learned, Ian Jindal talks with Richard Potter, Director of Digital Strategy at Microsoft, and Mrinalini Chowdhary, Director of Strategy and Insights at Epsi... more

In this episode of Marketing Un:Learned, Ian Jindal talks with Luke Forshaw about unlearning the “new is best” dogma in consumer electronics and building a mainstream appetite for refurbished tech. From reframing second-hand as “renewed” to tackling ... more

In this episode of Marketing Un:Learned, Ian Jindal welcomes back Florian Clemens, who leads strategy, proposition and measurement for Tesco Media and Network. Following his appearance on RetailCraft, Florian returns to unpack four core assumptions t... more

In this episode, Ian Jindal talks with Raine Peake, Group Digital Director at Crew Clothing Company, about how a portfolio of British heritage brands is adapting to a fast-changing digital and retail environment. The discussion covers what needs to b... more

In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis. Join Ian Jindal as he converses with Jemms, Kaitlin  and Vic, who share their insights on evolvi... more

Ian Jindal discusses the evolution of retail media with Alice Anson, Director of Digital (Retail) Media for Nectar 360 and Leila Sheridan, Enterprise Sales Director, Epsilon.

Alice explains Nectar 360's role within the Sainsbury's Group, leveraging... more

Epsilon's Leila Sheridan, Enterprise Sales Director, and Ben Foulkes, VP Digital, join Ian Jindal to launch a new podcast series Marketing Unlearned.

The hosts aim to challenge existing notions in digital marketing and retail media, exploring how r... more

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Recent Guests

Mrinalini Chowdhary
Director of Strategy and Insights at Epsilon
Epsilon
Episode: "AI, Gameification, and the future of Loyalty" - Richard Potter, Microsoft, and Mrinalini Chowdhary, Epsilon
Richard Potter
Director of Digital Strategy at Microsoft
Microsoft
Episode: "AI, Gameification, and the future of Loyalty" - Richard Potter, Microsoft, and Mrinalini Chowdhary, Epsilon
Luke Forshaw
Head of marketing for the UK market at Backmarket.
Backmarket
Episode: "Breaking the 'newness' paradigm" - with Luke Forshaw of Backmarket
Florian Clemens
Leads strategy, proposition, and measurement for Tesco Media.
Tesco Media
Episode: "The win-win-win" - Florian Clemens on rethinking retail media at Tesco
Raine Peake
Group Digital Director at Crew Clothing
Crew Clothing
Episode: "Bridging heritage and growth" - with Raine Peake of Crew Clothing

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

"Breaking the 'newness' paradigm" - with Luke Forshaw of Backmarket
Q: What has been the biggest change as a marketer that you've learned in your time at Backmarket?
Luke notes that the biggest change has been the way social media platforms have evolved, requiring brands to adapt their strategies for interacting with consumers.
"Breaking the 'newness' paradigm" - with Luke Forshaw of Backmarket
Q: How do you explain this idea where newness isn't the main consideration for tech products?
Luke explains that there's a realization that buying new isn't always needed, noting the high cost of new devices and a growing appreciation for sustainability.

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Frequently Asked Questions About Marketing UnLearned

What is Marketing UnLearned about and what kind of topics does it cover?

Exploring the evolving landscape of digital marketing, this series focuses on challenging traditional perspectives and established practices within the industry. Key topics include retail media, digital advertising, CRM, and personalization, and episodes feature candid discussions with expert practitioners who share their insights on overcoming industry challenges and driving innovation. Listeners can expect a blend of thought-provoking dialogue and actionable advice aimed at redefining successful marketing strategies in today's fast-paced digital environment. The emphasis is on practical learning rather than theoretical discussions, making it a compelling resource for marketing professionals seeking to navigate contemporary advertising lan... more

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How many episodes of Marketing UnLearned are there?

Marketing UnLearned launched 6 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing UnLearned?

Recent guests on Marketing UnLearned include:

1. Mrinalini Chowdhary
2. Richard Potter
3. Luke Forshaw
4. Florian Clemens
5. Raine Peake

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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