
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more
| Publishes | Twice weekly | Episodes | 602 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||

Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m fli... more
“I’m Nick Westergaard, and this is On Brand — helping you tell your story.”
Storytelling is everything—especially for leaders and marketers navigating today's digital world.
On this show, we go behind the scenes with the minds at Microsoft, Spotify... more
Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren't actually failing—they're just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders ... more
While every non-alcoholic brand is shouting Dry January, Recess is telling you to quit. Literally. Joining us is Ben Witte, CEO and co-founder of the #1 mocktail brand, to unpack a provocative new campaign that swaps all-or-nothing resolutions for so... more
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Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.
Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.
Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.
Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.
I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Recent interactions between the hosts and their guests.
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Focus on storytelling in branding is a prominent theme, integrating insights from marketing experts across various industries. The discussions often revolve around the significance of authenticity, trust in brand relationships, and effective strategies in the age of social media and digital marketing. Unique elements include the exploration of pop culture phenomena, particularly the influence of figures like Taylor Swift, which is woven into broader conversations about brand positioning and narrative construction. This blend of reliable insights and engaging storytelling provides valuable resources for professionals looking to enhance their branding strategies.
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On Brand launched 10 years ago and published 602 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on On Brand include:
1. Ashley Herd
2. Ben Witte
3. John Elbing
4. Park Howell
5. Mark Schaefer
6. Kate O'Keeffe
7. Neil Callanan
8. Toby Wilkinson
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