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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Storytelling
Public Relations
Multicultural Marketing
Brand Love
Brand Storytelling
Quicken
Podcasting
Inclusive Marketing
Fractional Marketing
Branding
Bud Light
Community Building
Matt Johnson
Interactive Marketing
Purpose
Holiday Marketing
Emotional Marketing

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesTwice weeklyEpisodes602Founded10 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Brand

Latest Episodes

Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m fli... more

“I’m Nick Westergaard, and this is On Brand — helping you tell your story.”

Storytelling is everything—especially for leaders and marketers navigating today's digital world.

On this show, we go behind the scenes with the minds at Microsoft, Spotify... more

Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren't actually failing—they're just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders ... more

While every non-alcoholic brand is shouting Dry January, Recess is telling you to quit. Literally. Joining us is Ben Witte, CEO and co-founder of the #1 mocktail brand, to unpack a provocative new campaign that swaps all-or-nothing resolutions for so... more

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Recent Guests

Ashley Herd
Former head of HR North America at McKinsey and author of The Manager Method
Author, The Manager Method
Episode: The Manager Method for Human Leadership
Ben Witte
CEO and co-founder of Recess, a mocktail brand
Recess
Episode: Why Recess Is Quitting Dry January
John Elbing
Chief Storybuilder Officer at Standpoint
Standpoint
Episode: Startup Storytelling Through Your Customer’s Eyes
Park Howell
Emmy-winning ad veteran and host of the Business of Story podcast
Business of Story
Episode: Narrative-First Leadership in the Age of AI
Mark Schaefer
Futurist, best-selling author, and strategist
Rutgers University
Episode: Marketing’s Most Human Moment Is Now
Kate O'Keeffe
CEO and co-founder of Heatseeker, focused on AI-powered market experimentation.
Heatseeker
Episode: AI-Powered Business Strategy at Lightning Speed
Neil Callanan
Founder of LooseGrip and creator of the GRASP Impact Framework
LooseGrip
Episode: Measuring the Impact of Brand Activism
Toby Wilkinson
Co-founder of Ask Us For Ideas
Ask Us For Ideas
Episode: Finding the Right Agency Partner
Andrew Panay
Producer known for films like Wedding Crashers and Serendipity
Episode: The Wedding Crashers Guide to Branding

Host

Nick Westergaard
Author and host who specializes in business communication and branding; known for insightful conversations with industry leaders.

Reviews

4.8 out of 5 stars from 140 ratings
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States11 days ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States3 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States4 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States8 months ago
  • Love this podcast

    I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!

    Apple Podcasts
    5
    JennyB123!
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the insightful and engaging conversations, often highlighting the quality of guests and the valuable content shared.
Many appreciate the actionable insights provided, making it a go-to resource for branding and marketing professionals.
The compelling blend of pop culture and branding expertise resonates with audience members, drawing in diverse listeners passionate about effective storytelling.
The host is noted for asking thought-provoking questions that stimulate deep discussions around branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Manager Method for Human Leadership
Q: How does a framework like Pause, Consider, Act help us to avoid burnout?
It helps managers understand the workload dynamics and encourages open communication about expectations, which can prevent burnout.
Why Recess Is Quitting Dry January
Q: How do you know when it's time as a leader to push on the status quo a little bit?
It's about recognizing that conventional wisdom is often wrong and that the best ideas are hidden in plain sight.
Startup Storytelling Through Your Customer’s Eyes
Q: How can leaders improve their story?
They should try to take their customer's standpoint and understand their aspirations and problems, instead of starting with their product.
Startup Storytelling Through Your Customer’s Eyes
Q: What is the framework you're using to help startups tell their stories?
The framework consists of three steps: Recognition, Perception, and Projection, which help clarify the customer's standpoint.
Narrative-First Leadership in the Age of AI
Q: How are accuracy and authenticity connected in the StoryCycle Genie and process?
Accuracy is ensured by starting with the user's existing content, while authenticity is achieved by iterating and refining the brand's voice and narrative with the AI's assistance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Focus on storytelling in branding is a prominent theme, integrating insights from marketing experts across various industries. The discussions often revolve around the significance of authenticity, trust in brand relationships, and effective strategies in the age of social media and digital marketing. Unique elements include the exploration of pop culture phenomena, particularly the influence of figures like Taylor Swift, which is woven into broader conversations about brand positioning and narrative construction. This blend of reliable insights and engaging storytelling provides valuable resources for professionals looking to enhance their branding strategies.

Where can I find podcast stats for On Brand?

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How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

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Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The Ezra Klein Show
2. Tech Life
3. Overthink

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 602 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Ashley Herd
2. Ben Witte
3. John Elbing
4. Park Howell
5. Mark Schaefer
6. Kate O'Keeffe
7. Neil Callanan
8. Toby Wilkinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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