Rephonic
Artwork for Price Power

Price Power

Jacob Rushfinn
Conversion Events
Mapy
Meta
Lingvano
Apple Search Ads
User Acquisition
Paypal
Dropbox
Acorns
Google App Campaigns
Value-Based Bidding
Target ROAS
Martech Stack
Mobile Marketing
Subscription Mobile Apps
Attribution
Marketing Growth Analytics
Personally Identifiable Information
Mobile Measurement Partners
Influencer Marketing

The Price Power Podcast is for all things growth, retention, and monetization for subscription mobile apps. We talk with amazing leaders in the industry to help share their knowledge with you. Hosted by Jacob Rushfinn, CEO of Botsi.

PublishesTwice monthlyEpisodes7Founded2 months ago
Number of ListenersCategories
BusinessMarketingTechnology

Listen to this Podcast

Artwork for Price Power

Latest Episodes

- PricePowerPodcast.com

- AI Pricing for your app: Botsi.com

Ekaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth teams struggle not because of a lack of ideas — but because they optimize the w... more

Lucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most marketers are using outdated mental models, and how to build a modern, resilient measurement stack. Luca... more

Barbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS. She shares her five golden rules for ... more

Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue infra, standing up in-app messaging/“HTML onboarding,” and using surveys + activation ... more

Ashley Black, founder of Candid Consulting and former longtime Googler, breaks down how (and when) subscription apps should switch Google App Campaigns from CPA to tROAS, the pitfalls that stall performance, and how to feed better signals (activation... more

Anthony Scarpaci, former Global VP of Growth at Acorns and senior leader at NerdWallet, Betterment, and Blue Apron, joins Jacob Rushfinn (CEO of Botsi) to break down how to build a referral program that performs. He shares his RIGHTT Framework—Releva... more

Gabe Kwakyi, CEO of Lingvano and mobile growth leader, shares how creative hits powered Lingvano's paid acquisition, how he became CEO, and his testing → scaling → core framework on Meta. We also dig into onboarding/monetization experiments, live-lea... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Barbara Galiza
Marketing growth analytics expert with 15 years of experience, founder of FixMyTracking
FixMyTracking
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Jacob Rushfinn
CEO and founder of Botsi
Botsi
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Ashley Black
Former head of app ad sales at Google, now founder of Candid Consulting.
Candid Consulting
Episode: 3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Anthony Scarpaci
Growth consultant and advisor for consumer subscription brands, previously a global VP of growth at Acorns and senior director at NerdWallet
Tune-O-Matic
Episode: 2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)
Gabe Kwakyi
CEO of Lingvano, with a background in mobile marketing and influencer strategies.
Lingvano
Episode: 1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#35
Russia/Business/Marketing
Apple Podcasts
#95
Sweden/Business/Marketing
Apple Podcasts
#121
Netherlands/Business/Marketing
Apple Podcasts
#137
Israel/Business/Marketing
Apple Podcasts
#162
Finland/Business/Marketing
Apple Podcasts
#233
Russia/Business
Apple Podcasts
#244
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Q: Should I use this strategy for iOS campaigns?
It might not make sense for iOS right now due to limitations and tracking issues, but it's worth exploring.
3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Q: How do you actually figure out that ROAS target?
Start 20% below your target ROAS and adjust based on volume and performance.
3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Q: Do you think like this value-based bidding is like, should everybody, should all subscription apps just adopt this today?
It's not for everybody; if you are risk averse, probably not for you.
1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta
Q: What advice do you have for someone just starting with paid acquisition for their app?
Focus on experimenting with the right channels and getting very good at Meta since it drives a significant portion of app acquisition spend.
1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta
Q: How does someone join a company and then get promoted to CEO?
It wasn't a planned journey; I joined Lingvano, contributed to its growth, and was recognized for my leadership skills, eventually leading to my promotion.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Price Power

What is Price Power about and what kind of topics does it cover?

Focused on the growth, retention, and monetization of subscription mobile apps, the series features engaging discussions with prominent industry leaders. Episodes typically explore topics related to conversion events, MarTech strategies, and effective marketing practices within the mobile app ecosystem. The hosts encourage actionable insights that practitioners can leverage to enhance user engagement and drive app success. Notably, the exchange of innovative strategies and real-world application examples creates a compelling resource for professionals in technology and marketing sectors.

Where can I find podcast stats for Price Power?

Rephonic provides a wide range of podcast stats for Price Power. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Price Power and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Price Power get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Price Power, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Price Power?

Rephonic provides comprehensive predictive audience data for Price Power, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Price Power have?

To see how many followers or subscribers Price Power has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Price Power are there?

Price Power launched 2 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Price Power?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Price Power?

Rephonic pulls ratings and reviews for Price Power from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Price Power?

Rephonic provides full transcripts for episodes of Price Power. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Price Power?

Recent guests on Price Power include:

1. Barbara Galiza
2. Jacob Rushfinn
3. Ashley Black
4. Anthony Scarpaci
5. Gabe Kwakyi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days