
Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee ... more
| Publishes | Twice weekly | Episodes | 229 | Founded | 3 years ago |
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| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

This is the final episode of Rooted in Retail 2025, where Crystal Vilkaitis, the Wolf of Main Street, reflects on the year and shares exactly what retailers should bring into 2026—and what to leave behind. From elevating in-store experiences to maste... more
In this episode of Rooted in Retail, host Crystal Vilkaitis breaks down the Market Magic framework—seven must-have elements every independent retailer should check off to stay resilient, profitable, and top-of-mind in 2026.
If you’re closing out a b... more
How do you build a store customers love coming back to — not just for products, but for the feeling it gives them? Retailer and industry expert Ari Lowenstein, owner of Ari’s Pantry in Dallas, returns to the show to share his signature framework: the... more
Retail legend Matt Harris is back on Rooted in Retail — and this time, he’s revealing the sales framework he’s used for decades to land jobs, close high-ticket deals, and elevate customer experience. This is real sales training for retailers who want... more
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Crystal brings everyday situations to her viewers. Technology tips, retail insights and an amazing assortment of everyday people sharing real life retail experiences. It’s a must if you are in the business!
Rooted in Retail podcast is pure gold for anyone on the entrepreneurial journey. Crystal does a phenomenal job of asking insightful questions that go beyond the surface, pulling out both the wins and the struggles that shape real business growth. Each episode is a mix of practical advice, inspiring stories, and honest conversations that leave me feeling motivated and equipped with actionable takeaways I can apply right away in my own ventures.
What I especially love is the diversity of guests—... more
This is a great podcast that covers a variety if topics and businesses. Lots of info on marketing, dealing with many aspects of business, and much more. Crystal is a wonderful host and has great guests. I always seem to learn something when listening.
Crystal and her guests teach me something every time I listen. As a new retail boutique owner there is a lot to learn, and it can feel overwhelming and lonely. Crystal is warm, optimistic, and relatable. She’s not afraid to be vulnerable. She’s a great moderator even of panels and can keep the conversation moving without it feeling draggy or draining.
Crystal Vilkaitis nails it with Rooted in Retail. This podcast is a goldmine for independent retailers and entrepreneurs—she answers the questions most of us have but aren’t always sure where to turn. Every episode is packed with practical advice, expert insights, and Crystal’s gift for breaking things down into simple, doable steps.
If you’re building a brand or running a shop, this podcast is like having a retail mentor in your pocket. Take a listen - you won’t regret it.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focusing on the challenges faced by independent retailers, this show offers valuable insights and practical advice to help them succeed in a rapidly changing market. Topics covered include marketing strategies, personal branding, customer engagement, and community building, making it a crucial resource for entrepreneurs in various sectors such as retail, food service, and home decor. With discussions featuring a diverse range of guests, from experienced business owners to industry experts, listeners are provided with actionable insights they can implement to enhance their retail operations and establish a supportive network within their community. The show's engaging format and relatable approach make it an essential companion for those nav... more
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These podcasts share a similar audience with Rooted in Retail:
1. Savvy Shopkeeper Retail Podcast
2. The Retail Whore
3. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
4. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
5. Boutique Chat
Rooted in Retail launched 3 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Rooted in Retail include:
1. Lucy Smothers
2. Jan Fosdane
3. Michelle Morgan
4. Robin Kramer
5. Ash Kos
6. Mark W. Schaefer
7. Liz Ferreira
8. Jimmy Mahan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.