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Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.

PublishesTwice monthlyEpisodes100Founded8 years ago
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BusinessMarketingManagement

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Artwork for Rooted In Revenue

Latest Episodes

Stop drowning in business chaos - your SOPs are the life raft you need. In this game-changing episode, Susan Finch and Lany Sullivan expose why your team's knowledge hoarding is sabotaging growth and share their proven system for creating procedures ... more

You earned that certification. Now what?

If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your inbox, in your bank statement, rather than on your L... more

Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing.

Instead of relying on generic conference-provided graphics, Susan explains ho... more

Are you losing your best people and don't know why? In this final episode of our four-part series with Frederic Lucas-Conwell, founder of GRI.co, we tackle the most expensive problem in business: top talent walking out the door.

Most companies think... more

Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, ... more

Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%.

My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what sets her ap... more

Google First, AI Second: The Smart Agent Strategy

Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research.

Here's the reality: Google still processes 373 times more searches than Cha... more

You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally functi... more

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5.0 out of 5 stars from 1 ratings
  • A MUST for Sales Teams and Leadership

    Excellent information on the sales cycle, learning how to handle curveballs as well as how best to connect to your customer to drive revenue! Susan does a fantastic job at piecing out the obstacles and threading them together with answers and strategy that can be applied across multiple sales and Marketing profiles. This is a podcast that you definitely do not want to miss!

    Apple Podcasts
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    💚💙💜💜💛💜💛❤️
    United States5 years ago

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Rooted In Revenue launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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