Spotlight on B2B Marketing
Karen LloydWelcome to Spotlight on B2B Marketing.Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting B2B space.
| Publishes | Twice monthly | Episodes | 28 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Customer advocacy is no longer just a nice-to-have—it's a revenue driver. But how do you build a systematic approach that turns happy customers into active revenue generators? And more importantly, how do you make this everyone's responsibility, not ... more
Every founder reaches a point where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow?
In this episode of Spotlight on B2B Marketing, host Karen Lloyd speaks with Nick Mason, co-found... more
B2B buyers don't move in straight lines anymore, and the old MQL-focused approach is leaving revenue on the table.
In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Shana Brewer, Director of Global Campaigns at Veeam Software, ... more
Your customers are making buying decisions in ChatGPT before ever visiting your site—and your analytics can't see it happening. We reveal why traditional attribution is broken, how the "great decoupling" is misleading marketing leaders, and what you ... more
Reviews
- Great podcast for B2B tech marketers
This is worth a listen as there’s some gems in the interviews. Too often marketing podcasts are B2C so it’s nice to have one for us folks.
Apple Podcasts5Elaine B2B
United Kingdom2 years ago - Refreshing approach and brilliant insight
Really enjoyed this
Apple Podcasts5KarenLloyd-MarketingUnited Kingdom2 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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Spotlight on B2B Marketing launched 2 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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