Rephonic
Artwork for GTM Live

GTM Live

Passetto
Demand Generation
B2B Marketing
Community Building
Google Paid Search
Account-Based Marketing
Influencer Marketing
Sales Strategy
B2B Sales
Customer Insights
Go-To-Market Strategy
SEO
Leadership
ROI Tracking
Dark Social
Refine Labs
Data Analytics
Digital Lead Generation
Saas
Lead Generation
AI In Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise ... more

PublishesWeeklyEpisodes599Founded6 years ago
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Artwork for GTM Live

Latest Episodes

🎟️ Join our Live Workshop on Feb 11: The KPIs every marketing team needs to measure to understand their real influence on pipeline.

Save your seat here. Replay included.

In this episode of GTM Live, Amber sits down with Matt Green, Co-Founder an... more

You asked, we're answering. In this listener Q&A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind closed doors…from broken attribution models to navigating organizational resistance when you're trying to driv... more

Most marketing and revenue leaders know their data model is flawed. The elite ones actually architect something new. This is how.

This episode is part of a 5-part series exploring the journey B2B revenue leaders take from reactive chaos to finally u... more

In this episode, Carolyn and Amber break down a real-world case study of a $25M ARR enterprise SaaS company in a highly regulated industry that came to Passetto with strong teams, active demand, and declining win rates...but no reliable way to explai... more

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Recent Guests

Ashley Lewin
Head of Marketing at Aligned, with a background in marketing across diverse companies
Aligned
Episode: Building a Modern Growth Engine with Ashley Lewin
Sam Dunning
Founder of Breaking B2B
Breaking B2B
Episode: How to Build Mindshare in the New SEO Era (With Sam Dunning)
Dave Boyce
Executive chair and EVP of product at Winning by Design
Winning by Design
Episode: Designing GTM Like a System with Dave Boyce of Winning by Design
Megan Bowen
CEO of Refine Labs
Refine Labs
Episode: How to Get Real ROI from Paid Media (with Megan Bowen)
Wes Bush
CEO and founder of Product-Led, known as the PLG guy.
Product-Led
Episode: The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)
Chris Walker
Founder of Refine Labs, known for modern go-to-market strategies in B2B SaaS.
Refine Labs
Episode: RV 112 - Improving Marketing Strategy for Real Estate Brokerage: Consultative Session
Sangram Vajre
Co-founder and CEO at GTM Partners
GTM Partners
Episode: RV235 - Create A High Performing GTM Engine | with Sangram Vajre
Tom Wentworth
Chief Marketing Officer at Recorded Future
Recorded Future
Episode: RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35
Jacco Van Der Klugt
Founder of Winning by Design, author of Revenue Architecture
Winning by Design
Episode: RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31

Host

Carolyn Dilks
Co-Founder of Passetto and host of the show, Carolyn brings a wealth of experience in B2B marketing and strategy, focusing on optimizing go-to-market frameworks for enhanced revenue outcomes.

Reviews

4.9 out of 5 stars from 609 ratings
  • Used to be better

    He’s angrier now that he’s more successful which is a bummer. He’s smart and has done a lot, I’m sure he’s under a lot of pressure. It would be better for him if he could rise above that and be ok with criticism.

    Apple Podcasts
    3
    nbsfmc
    United Statesa year ago
  • Very abstract

    Very abstract. Real world examples and case studies would be helpful. A lot of jargon also. Plain English would be good.

    Apple Podcasts
    2
    MPggufrgh
    United Kingdoma year ago
  • Excellent GTM Resource!

    Chris is a unique voice on the recurring revenue Revenue Factory made popular by Winning by Design. I recommend that GTM leaders listen and learn from Chris regarding his data driven unit economics-focused GTM suggestions.

    Apple Podcasts
    5
    chuckomoss
    United Statesa year ago
  • Just pure gold

    You can take the long road to b2b marketing or listen to Chris’s and Refine Labs advices to access the blueprint to optimizing GTM strategies.

    Apple Podcasts
    5
    CD2010
    Canada2 years ago
  • An island of data-driven sanity in a sea of hype

    Not only does the information provided by Chris, his guests and team have a very practical and actionable character, it directly correlates with the data and insights found in your marketing dataset - for those who have the courage to truly examine them.

    Apple Podcasts
    5
    ChrisR UK
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights and innovative approaches to B2B marketing and GTM strategies, often highlighting the actionable advice provided by the hosts.
The show is praised for cutting through the traditional marketing fluff, focusing instead on data-driven discussions and real-world applications.
Some comments suggest a desire for more real-world examples and less jargon, indicating a need for clearer communication in some of the discussions.
Audience feedback indicates a high level of satisfaction, with many recommending it as essential listening for B2B professionals seeking to enhance their strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: How do you avoid falling back into first touch, last touch debates in your QPRs and in your discussions around KPIs?
It's essential to focus on the comprehensive influences on pipeline, not just the last touch, to avoid oversimplifying complex sales processes.
Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: How do you explain marketing's value to executives who only trust sales output?
Marketing lacks the same clear, measurable impact as sales due to historical measurement flaws and should instead focus on better data communication and understanding its role within the GTM framework.
Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: What do you do when leadership insists on activity metrics that you know are broken or that aren't working?
Instead of attacking the metric, focus on the job the metric serves. Highlight the actual decisions that those metrics inform and provide clear reasons why alternative metrics would be more effective.
Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: How do you convince your ELT, your C-suite, to shift away from the typical volume metrics that the business is accustomed to measuring?
It's important to create an understanding that demand isn't generated overnight. You need to explain what the key leverage points are in the business, as this realization is fundamental for shifting perspectives.
MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop
Q: What are the most pressing issues for your GTM strategy right now?
Many are struggling with flat new ARR growth and misalignment in their metrics and strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About GTM Live

What is GTM Live about and what kind of topics does it cover?

The content emphasizes the significant shifts required in the go-to-market (GTM) strategies for B2B SaaS companies. Key topics revolve around modernizing outdated metrics, fostering alignment between sales and marketing, and leveraging data-driven insights for improved revenue outcomes. Discussions often highlight the importance of understanding customer pain points, utilizing AI in marketing, and revolutionizing traditional concepts such as Marketing Qualified Leads (MQLs). The emphasis is on actionable insights that can lead to efficiency, unit economics, and sustainable growth, making it an essential resource for CEOs, CFOs, and revenue leaders demanding innovative and practical approaches to GTM execution.

Where can I find podcast stats for GTM Live?

Rephonic provides a wide range of podcast stats for GTM Live. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to GTM Live and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does GTM Live get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for GTM Live, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for GTM Live?

Rephonic provides comprehensive predictive audience data for GTM Live, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does GTM Live have?

To see how many followers or subscribers GTM Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to GTM Live?

These podcasts share a similar audience with GTM Live:

1. Marketing Against The Grain
2. The a16z Show
3. The Dave Gerhardt Show (from Exit Five)
4. We Are ENCODED
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of GTM Live are there?

GTM Live launched 6 years ago and published 599 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact GTM Live?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for GTM Live?

Rephonic pulls ratings and reviews for GTM Live from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for GTM Live?

Rephonic provides full transcripts for episodes of GTM Live. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on GTM Live?

Recent guests on GTM Live include:

1. Ashley Lewin
2. Sam Dunning
3. Dave Boyce
4. Megan Bowen
5. Wes Bush
6. Chris Walker
7. Sangram Vajre
8. Tom Wentworth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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