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The Agency Profit Podcast

Parakeeto, Marcel Petitpas
Agency Operations
Profitability
Agency Profitability
Tax Strategy
Leadership
Client Retention
Coaching
Scope Creep
Performance-Based Retainers
Trauma Healing
Hiring Strategies
Client Lifetime Value
Consulting
Client Relationships
Contractors
Gowp
Project Management
Freelancers
Strategic Consulting
Onboarding Processes

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's... more

PublishesWeeklyEpisodes212Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

Listen to this Podcast

Artwork for The Agency Profit Podcast

Latest Episodes

Points of Interest

• 00:02 – 01:49 – Introduction: Marcel welcomes Kristen back to the show and sets up another practical client case study focused on a real agency engagement.

• 01:50 – 04:00 – The flex-labor, video production agency profile: Krist... more

Points of Interest

• 00:00 – 01:30 – Introduction: Marcel welcomes M&A advisor Todd Taskey, who specializes in investment banking transactions for digital marketing agencies doing $1–5M in EBITDA.

• 01:30 – 02:40 – What Investment Banking Actually M... more

Points of Interest

• 00:01 – 01:28 – Introduction: Marcel and Carson set up the focus of the episode on why cash flow deserves as much attention as profitability in agency businesses.

• 01:28 – 03:31 – Two Extreme Cash Flow Scenarios: Carson shares ... more

Points of Interest

• 0:01 – 01:27 – Introduction: Marcel welcomes returning guest Vito Peleg, CEO of Atarim, and frames the conversation around how agencies can streamline creative collaboration and leverage AI to improve delivery efficiency and pro... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Todd Taskey
M&A expert who helps agencies find transactions that support their growth.
Tower Partners
Episode: The “Second Bite” Exit Strategy, With Todd Taskey
Carson Pierce
Expert in agency operations and profitability
Episode: The Definitive Guide to Improving Your Agency's Cash Flow, With Carson Pierce
Vito Peleg
CEO of Atarim, a platform helping agency teams streamline collaboration
Atarim
Episode: How AI is Changing Web Design & Development, With Vito Peleg
Dr. Matthew Jones
Expert in co-founder relationships, clinical psychology, and author of The Cofounder Effect
Cofounder Clarity
Episode: How to Improve Your Co-Founder Relationships, With Dr. Matthew Jones
Simo Lemhandez
CEO and founder at Folk
Folk
Episode: The Future of AI Enabled Sales for Small Agencies, With Simo Lemandez
Stephen Woessner
Best-selling author, host of two podcasts, CEO of Predictive ROI
Predictive ROI
Episode: Building Trust at Scale in the Age of AI, With Stephen Woessner
Casey Brown
Pricing expert, best-selling author of Fearless Pricing, and TED Speaker
Boost Pricing
Episode: How to Increase Your Price, With Casey Brown
Mark Drager
Agency owner and founder of Sales Loop, expert in internet marketing and core selling identity framework
Sales Loop
Episode: What's Your Core Selling Identity? With Mark Drager
Matt Essam
Founder of The Creative Life, an accelerator for creative professionals, and bestselling author of 'Create and Prosper'.
Episode: Achieving More Freedom as a Creative, With Matt Essam

Host

Marcel Petitpas
Host of the Agency Profit Podcast, CEO and Co-Founder of Parakeeto.

Reviews

5.0 out of 5 stars from 80 ratings
  • This is packed with insights every time.

    Marcel, I learn more from you and your guests than I do from any number of the other podcasts that I listen into. You do an amazing job connecting the challenges in my business to the experience shared by your guests. So spot on. Keep up the great work. Well done. I appreciate you.

    Apple Podcasts
    5
    BennyB1964
    Australiaa month ago
  • Actionable and Awesome

    This podcast will make your agency better. Thanks for making a show that is actionable and too the point, Marcel. I loved coming on the pod to talk about building your Product Ladder and how to grow consistently with the 3-Legged Stool of growth. I had a great time!

    Apple Podcasts
    5
    meyejo02
    United States7 months ago
  • A Masterclass in Agency Profitability

    From the guests to the Parakeeto team, this podcast is a must-listen who.

    Apple Podcasts
    5
    chrisrdubois
    United States7 months ago
  • A Game-Changer for Agency Owners

    As a digital marketing expert, I've listened to many podcasts. The Agency Profit Podcast stands out. It's not just another show about getting clients. It digs deeper.

    Marcel Petitpas brings in top experts. They share real, actionable tips. The focus? Boosting agency profitability and efficiency. It's gold for agency owners.

    Each episode is packed with insights. You'll learn about key systems, vital KPIs, and industry benchmarks. The show covers it all - from capacity management to billing rate... more

    Apple Podcasts
    5
    jbreitwieser
    United Statesa year ago
  • A must listen for optimizing on agency trends

    Marcel and guests always bring a fresh, current and practical view into all aspects that affect agency growth. I appreciate how Marcel guides the conversation through visionary and tactical approaches with ease. This content keeps your finger on the pulse of what Marcel is forecasting on the agency landscape!

    Apple Podcasts
    5
    Joey T / LA Creative
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's engaging style and knowledgeable questions are frequently commended.
Many reviews highlight the depth of expertise from both the host and guests.
Listeners appreciate the actionable insights and real-world strategies provided in each episode.
Listeners find the content to be 'packed with insights' that they can apply immediately to their agency operations.
The podcast is praised for its practical advice, focusing on profitability rather than just client acquisition.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The “Second Bite” Exit Strategy, With Todd Taskey
Q: How do you address some of the negative beliefs about private equity?
Many misunderstandings come from stories of larger deals; in smaller transactions, private equity is often focused on growth rather than cutbacks.
The Definitive Guide to Improving Your Agency's Cash Flow, With Carson Pierce
Q: What should agencies do if they're taking on debt or raising capital?
Agencies should ensure they have strong unit economics and be cautious with taking on debt to avoid worsening financial situations.
The Definitive Guide to Improving Your Agency's Cash Flow, With Carson Pierce
Q: Why talk about cash flow? What are some challenges that people struggle with?
Cash flow issues can complicate agency operations and profitability. Agencies may face tight cash flow, which limits options, or they may think they are financially healthy due to money in the bank while actually experiencing profitability declines.
The Future of AI Enabled Sales for Small Agencies, With Simo Lemandez
Q: What is your perspective on how go-to-market is evolving for this particular cohort of small consulting firms?
The landscape is shifting more towards social selling, account-based marketing, and increased personalization driven by AI.
Optimizing Annual Planning for Agency Growth, With Kristen Kelly
Q: What are some key tenets to have a successful annual planning session?
Be clear on goals and mission, avoid overcomplication, and ensure that metrics are tracked effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Agency Profit Podcast

What is The Agency Profit Podcast about and what kind of topics does it cover?

This podcast focuses on enhancing profitability and operational efficiency for agency owners and marketers, providing practical advice for real-world challenges in running an agency. It features a variety of topics such as financial management, cash flow strategies, pricing models, and the impact of technology like AI on agency operations. Unique episodes discuss the nuances between productized and custom services, navigating co-founder relationships, and the importance of trust in client engagements, making it a valuable resource for those seeking actionable insights rather than just client acquisition tactics.

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How many episodes of The Agency Profit Podcast are there?

The Agency Profit Podcast launched 7 years ago and published 212 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agency Profit Podcast?

Recent guests on The Agency Profit Podcast include:

1. Todd Taskey
2. Carson Pierce
3. Vito Peleg
4. Dr. Matthew Jones
5. Simo Lemhandez
6. Stephen Woessner
7. Casey Brown
8. Mark Drager

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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