The B2B Growth Engine
Mike Parsons Apollo AdvisorsThe B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong... more
| Publishes | Twice weekly | Episodes | 9 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, we break down the 11 greatest challenges in creating a growth strategy—the same structural blind spots that stall founders, GTM teams, and SaaS companies again and again.
After building hundreds of GrowthBooks, I’ve seen these patte... more
In this episode, Mike Parsons dives into why messaging matters — and why unclear messaging can slow growth, lengthen sales cycles, and kill conversions. Mike shares research showing that unclear messaging can increase customer acquisition time by 40–... more
Nearly 42% of startups fail simply because they never achieve product–market fit. They build a product… but not for the right customer.In this episode, Mike Parsons unveils a free AI tool that helps founders, marketers, and advisors break this cycle ... more
In this episode, Mike Parsons dives into one of the most powerful levers in B2B growth — defining your Ideal Customer Profile (ICP). Using the free Ideal Customer Profile GPT by Apollo Advisors, you’ll see how to turn your market segmentation into a ... more
In this 5-minute walkthrough, Mike Parsons reveals how the Market Segmentation & Firmographics GPT helps founders and marketers instantly turn TAM/SAM/SOM data into actionable B2B segments — so you can target the right audiences and stop wasting ad s... more
In this 5-minute walkthrough, Mike Parsons shows how Addressable Market Metrics GPT helps B2B founders and marketers calculate their TAM, SAM, and SOM in minutes — not days.
Using a real-world example from Campfire.ai, Mike demonstrates how this fre... more
In this episode, Mike Parsons unveils how the Executive Personality Analyzer by Apollo Advisors helps B2B founders, advisors, and sales pros build deeper connections — starting from the very first meeting.
This Custom GPT takes a LinkedIn profile PD... more
Hey, it’s Mike from Apollo Advisors, and in this video, I’ll show you how to use Scan: B2B Marketing Funnel GPT — a free AI tool that helps you analyze and audit any B2B marketing funnel in just five minutes.
Whether you’re a founder, CMO, or market... more
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Apple Podcasts | #152 |  United Kingdom/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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