The B2B Mob with Jake and Howard
Jake and HowardOoh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, t... more
| Publishes | Monthly | Episodes | 19 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, we stepped away from B2B again and sat down with Elliot Cohen, an entrepreneur who knows that the best insights don’t always come from boardrooms — sometimes they come from the kitchen, the craft, and the quiet rituals that shape how... more
Whether you’re pitching to investors, presenting to small crowd or a packed theatre, your voice is your strategy. Executive speaking coach Helen Gottstein joins Jake and Howard to unpack what great communicators get right from storytelling and struct... more
Freightos CMO Eytan Buchman joins Jake and Howard on the B2B Mob to unpack the tightrope CMOs walk between being world-class marketers and true subject-matter experts. From air cargo and ocean freight to the signals that actually build authority, Eyt... more
Jake and Howard sit with Eli Freedman, a startup bootstrapped co-founder and CEO of Midbound.ai to discuss if “visitor reveal” is finally worth it. We also lean in to what it means and the challenges to starting a business and being bootstrapped.
Can one agency truly master the elements of B2B sales across 60 different startups?In this episode, Jake and Howard sit down with Liron Bercovich, the founder, GTM strategist, and full-blown outbound Avatar. From crafting pitch-perfect messaging to e... more
What if PR wasn’t just about media coverage but about influencing AI itself?In this episode, Jake and Howard dive into the layered world of modern PR and media with Omri Hurwitz, founder of one of the largest media firms in Europe and Asia. He breaks... more
Jake and Howard are joined by Chris Silvestri, founder of Conversion Alchemy, to explore how deep customer understanding drives real messaging and product-market fit, even in an age of AI and synthetic personas.Chris also shares his latest research r... more
For years, Product Marketing sat quietly in the background, building decks, writing one-pagers, cleaning up messaging. But that era is over.In this episode, Shoshana Kordova (journalist turned PMM leader) joins The B2B Mob Jake & Howard to break down... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #49 |  Israel/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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The B2B Mob launched 6 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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