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The Business of Content with Simon Owens

Simon Owens
Buzzfeed
Berkeleyside
Local News
Trail Running
Pitchcraft
Wake Up To Politics
Travel Journalism
GAMURS Group
Free Trail
Public Relations
Adweek
Non-Profit Journalism
Journalism
Linkedin
Esports
Podcasting
Living Cozy
Freelance Writing
Zoom Calls
Covid-19 Pandemic

The show about how publishers create, distribute, and monetize their digital content.

PublishesTwice weeklyEpisodes259Founded8 years ago
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News CommentaryNews

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Artwork for The Business of Content

Latest Episodes

My newsletter: simonowens.substack.com/

When the media holding company Woven Digital purchased BroBible in 2012, the idea was that the guy-focused publisher would benefit from all the business synergies that come from being part of a larger... more

My newsletter: simonowens.substack.com/

In 2008, Wade Wallace found himself living in Australia and laid off from the company that moved him there in the first place. With his visa in limbo, and not much else to do, he launched CyclingTips,... more

My newsletter: simonowens.substack.com/

There was a time 20 years ago where if you filmed a horror movie on a tight enough budget, you could plausibly turn a profit from the DVD sales alone. Unfortunately for Chris Sharpe, his entry into th... more

YouTube

My newsletter: simonowens.substack.com/

When Tomiwa Aladekomo took over Big Cabal Media eight years ago, the company was little more than two promising publications that were read mostly within Nigeria. He stepped in not as a founder, but a... more

YouTube

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Recent Guests

Tomiwa Aladekomo
CEO of Big Cabal Media
Big Cabal Media
Episode: How Big Cabal became one of the fastest-growing media outlets in Africa
Jefferson Graham
Former USA Today columnist and host of PhotowalksTV.
PhotowalksTV
Episode: How a former USA Today columnist launched his own travel channel on YouTube
Francesca Donner
Former editor at The New York Times and founder of The Persistent, an online magazine focusing on women's stories.
The Persistent
Episode: Why a former New York Times editor launched her own women-focused magazine
Stuart Schuffman
Creator of Broke Ass Stuart, a local San Francisco media brand
Broke Ass Stuart
Episode: How a San Francisco print zine evolved into a thriving local blog
Eric Coffie
Entrepreneur and successful federal government contractor turned media creator
Episode: How a government contractor built a media empire around his niche content
Dan Koller
Owner of the Coppell Chronicle and former editor at the Dallas Morning News
Coppell Chronicle
Episode: This local newsletter covering a Dallas suburb has the highest paid conversion rate on Substack
Dave Anderson
Former Amazon executive and newsletter creator
Scarlet Inc.
Episode: This former Amazon executive generates over $200,000 from a newsletter he sends just once a week
Melissa Lawton
Chief Content Officer at SailGP
SailGP
Episode: How a professional sailing league built massive reach on YouTube and social media
Aarron Walter
Co-host and co-owner of the Design Better podcast, with experience in design education and leadership.
InVision
Episode: This Stanford lecturer co-hosts one of the most popular design podcasts

Host

Simon Owens
Host of The Business of Content

Reviews

4.7 out of 5 stars from 56 ratings
  • Awesome Guests

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa3 years ago
  • Excellent Podcast

    Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.

    Apple Podcasts
    5
    Nancy0707
    United States4 years ago
  • Insightful

    A must for anyone trying to figure out the creators economy.

    Apple Podcasts
    5
    caminodelsol
    France4 years ago
  • The host is excellent

    So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

    Apple Podcasts
    5
    Regina Revazova
    United States5 years ago
  • Questions are awesome.... the whole vibe is awesome

    Great questions.... I like every episode so far....never heard of some these businesses until now....

    Apple Podcasts
    5
    123marketing
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality guests and the valuable insights gained from episodes.
The host is noted for being thorough and knowledgeable, leading discussions in a direction that benefits the audience.
The content is considered a crucial resource for anyone looking to excel in the digital content landscape.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why the founder of a popular cycling blog sold it and then left to launch a competitor
Q: What led to the creation of Escape Collective?
After leaving Outside Magazine and seeing internal politics unfold, Wade aimed to create a membership-based model that would allow for sustainable journalism in cycling.
How a failed horror movie director co-founded one of the most popular yoga channels on YouTube
Q: What led you to transition from making horror films to creating YouTube content?
Chris explained the decline of the DVD market and his need for a new direction, which led him to explore YouTube as a platform for content creation.
Why this business news outlet ditched advertising to focus entirely on paid subscriptions
Q: What was the reason for your decision to eliminate advertising?
Todd discusses the corrupt agency landscape and his realization that the advertising method was ineffective, ultimately deciding to focus solely on paid subscriptions.
Why this business news outlet ditched advertising to focus entirely on paid subscriptions
Q: How did you come to take over the publication?
Todd shares his journey from a butcher to a radio announcer and how he became intrigued by the media after advertising his butcher shop.
How a government contractor built a media empire around his niche content
Q: What does the future hold for your media company now?
Eric plans to focus on expanding his contracting business and will produce media content without monetizing it.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Business of Content

What is The Business of Content about and what kind of topics does it cover?

Focusing on the intricate landscape of digital content creation and monetization, the episodes are rich with insights from various entrepreneurs and media professionals who share their journeys and challenges in the industry. Topics often include the transition to subscription models, the impact of social media on content strategy, and the evolution of traditional media in the digital age. The discussions also highlight innovative business strategies and community engagement techniques that resonate with current industry trends, making it an attractive resource for content creators and marketers alike. There's a notable emphasis on independence from traditional advertising, showcasing a commitment to quality content and audience satisfactio... more

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How many listeners does The Business of Content get?

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Which podcasts are similar to The Business of Content?

These podcasts share a similar audience with The Business of Content:

1. Marketing Against The Grain
2. Masters of Scale
3. The Side Hustle Show
4. The Grill Room
5. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

How many episodes of The Business of Content are there?

The Business of Content launched 8 years ago and published 259 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Content?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Content?

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What guests have appeared on The Business of Content?

Recent guests on The Business of Content include:

1. Tomiwa Aladekomo
2. Jefferson Graham
3. Francesca Donner
4. Stuart Schuffman
5. Eric Coffie
6. Dan Koller
7. Dave Anderson
8. Melissa Lawton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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