The Unfair Advantage
YOUKNOW TechnologiesThe Unfair Advantage podcast, hosted by Kelvin Jonck and Don Packett, is your behind-the-scenes guide to building growth that actually sticks. From product-led growth (PLG) strategies to real-world insights, each episode serves up honest conversations, expert interviews, and actionable advice for marketers, product teams, and digital leaders. Whether you're in fintech, SaaS, QSR, or beyond, this i... more
| Publishes | Weekly | Episodes | 19 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Welcome to Episode 12 of The Unfair Advantage. In this episode, we're joined by our mate, the co-founder and CEO of Roger Wilco, Charlie Stewart, to unpack the findings of their latest CX report. Charlie doesn't hold back, diving into the biggest cus... more
Do your employees really love your product? Like, really? In this episode of The Unfair Advantage, Don Packett and Kelvin Jonck chat with Kaylin Phillips, the Digital Product Manager at Netstar. Kaylin reveals a core strategy for building a product t... more
Welcome to Episode 10 of The Unfair Advantage. In this episode, Don Packett and Kelvin Jonck dive into the paradoxical idea of speed in business and marketing. The conversation is sparked by a clip from our previous episode with Kate Syuma, which get... more
It turns out your customers are already creating it for you. In this episode of The Unfair Advantage, hosts Don Packett and Kelvin Jonck dive into a spicy story about Tabasco and the untapped power of unsolicited social data.
Kelvin unpacks a real-w... more
In this episode, we're pulling back the curtain on why so many data projects fail, and it’s not the tech.
We chat with Terishia Reddy, the Head of Data at Pick n Pay, about the big disconnect between data teams and business leaders, why "corporate t... more
Ever wondered which South African banking apps actually make sense? Yeah, us too.
In this episode, Don and Kelvin are joined by product and payments pro, Shaheen Khatieb, who gives us the full story on his viral LinkedIn series. He's been brutally r... more
Welcome to Episode 6 of The Unfair Advantage. In this episode, hosts Don Packett and Kelvin Jonck are chatting to Kate Syuma, the founder of Growthmates and former Head of Growth Product Design at Miro. Kate shares her amazing career journey, from a ... more
Welcome to Episode 5 of The Unfair Advantage. Hosts Kelvin Jonck and Don Packett expose the self-service analytics dilemma, a "silent killer of productivity" that leaves teams stuck between simple reports and complex requests. They reveal why an over... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #227 |  South Africa/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Unfair Advantage launched 5 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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