FutureCraft GTM
Erin Mills & Ken RodenFutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.
| Publishes | Weekly | Episodes | 23 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||
Listen to this Podcast
Latest Episodes
Join hosts Ken Roden and Erin Mills as they reflect on an incredible Season 2 of the FutureCraft GTM podcast. From pilot purgatory to agent swarms, they unpack how AI in go-to-market evolved throughout the year, share their biggest lessons learned, a... more
Boring Problems, Big Wins, Community‑Driven AI Adoption
AI is not overhyped, it is under-implemented. Ken Roden and Erin Mills chat with Sheena Miles on how to move from tool obsession to behavior change, her three stage framework, and the practical ... more
What happens when an Atlassian marketing veteran who decorates cakes and rides motorcycles decides the traditional marketing funnel is completely broken? You get Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian, author of "Human-Center... more
Episode Summary:
Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is t... more
Key Facts
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Reviews
- Great tips for how to stay ahead of the curve
I appreciate that this podcast offers great tips and best practices for marketing professionals who want to learn how to evolve with technology and stay ahead of the curve to remain competitive
Apple Podcasts5Mgbenro
United States2 years ago - Great insight
Good hearing Ken and Erin’s opinions on this evolving space!
- Phil
Apple Podcasts5Phil, BostonUnited States2 years ago
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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FutureCraft GTM launched 2 years ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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