Making Marketing Matter
Lancaster University Management SchoolDiscover a whole new world of marketing.
Here at Lancaster University Management School, we are at the forefront of the discipline.
In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.
We’ll show you what students can expect to learn on our pr... more
| Publishes | Weekly | Episodes | 10 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingEducation | ||||
Listen to this Podcast
Latest Episodes
Marketing and advertising are changing all the time, and the skills of a marketer of today and those of tomorrow will not be the same.
Dr Alan Gilchrist joins Josi to talk about the evolving world of marketing, the skills you learn on a marketing d... more
Josi talks to Mary Hargreaves about her journey from a Lancaster University student, through the world of advertising and marketing, and into a role teaching the next generation of students on our programmes.
Mary brings a wealth of experience work... more
Josi talks to Professor Maria Piacentini about her research into understanding why people buy what they buy.
This is translated into the Plastic Packaging in People’s Lives projects, where Maria and a team from across Lancaster University look at h... more
Who is regulating marketing, and how? Dr Jekaterina Rindt talks with Josi about her research around marketing, governance and innovation.
Jekaterina delves into the metaverse and its disruptive innovation – how is it regulated, and how are laws and... more
Josi speaks to Dr Beatriz Garcia about her research into dark tourism – when people visit sites associated with death, tragedy, and disaster.
Beatriz has examined the area in her home country of Spain and in the UK. She looks at how those who mana... more
This time, Josi answers the questions, as she discusses her work on markets, how they work and they, and how they might be changed.
Josi’s research looks at Scottish salmon farming, how this ties in with sustainability and the UN Sustainable Develo... more
Josi is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.
Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surv... more
Josi is joined by Dr Carolyn Downs, who works on a range of subjects, including adult social care, problem gambling, and access to entrepreneurship for disadvantaged groups in society.
An important aspect of Carolyn’s research is speaking to and wo... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #240 |  Japan/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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How many episodes of Making Marketing Matter are there?
Making Marketing Matter launched 2 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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