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Marketing Inside

Robert Hoekstra

Dit is Marketing Inside, de podcast waarin Robert Hoekstra samen met Jelte van der Meulen wekelijks als het marketing nieuws doorneemt. Van alle updates bij Google tot de meest spraakmakende campagnes. Bovenop het nieuws met hun eigen mening. Na het luisteren ben je op de hoogte van al het marketing nieuws en kun je overal over meepraten bij de koffieautomaat.

Daarnaast zijn er gesprekken met exp... more

PublishesWeeklyEpisodes41Founded4 months ago
Language
Dutch
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Marketing Inside

Latest Episodes

In deze bomvolle aflevering duiken Robert en Jelte in TikTok’s nieuwe nearby feed, indrukwekkende Black Friday-cijfers en de opkomst van in-app shopping. Ze bespreken ook waarom Albert Heijn opnieuw het sterkste sponsormerk is, dat 35% van de Nederla... more

1. Meta automatiseert advertenties met AI

Meta voegt nog meer AI toe aan campagnes. Doelgroepen, budget en plaatsing worden automatisch bepaald. De marketeer verliest controle, maar wint efficiëntie.

2. Gen Z shopt chaotisch én beïnvloedbaar

Snapc... more

1. Google doet je kerstinkopen met AI

Via Gemini en Search AI Mode helpt Google gebruikers met zoeken, vergelijken en zelfs winkels bellen.

2. Meta vernieuwt WhatsApp en zet in op 3D

Nieuwe statusfuncties en SAM 3D maken WhatsApp socialer en de me... more

1. AI maakt video onbetrouwbaar

Alexander Klöpping laat zien hoe AI-platform Zora nieuws omzet in virale video’s. Wat echt is en wat nep wordt steeds moeilijker te onderscheiden.

2. LinkedIn en YouTube introduceren AI-zoekfuncties

LinkedIn laat je... more

1. WhatsApp introduceert gebruikersnamen voor bedrijven

WhatsApp vervangt telefoonnummers door merknamen. Bedrijven krijgen unieke usernames en koppelingen met CRM-systemen. Een grote stap richting meer professionalisering en privacy in zakelijke ch... more

1. Google Pomelli: AI-marketing voor het MKB

Google lanceert Pomelli, een AI-tool die automatisch campagnes genereert op basis van je website. Ideaal voor MKB'ers die zonder veel kennis professioneel willen adverteren.

2. Threads groeit explosief: ... more

1. Nederlanders shoppen eerder dan ooit

Black Friday is het nieuwe startpunt van de feestdagen. De gemiddelde besteding stijgt naar €200. Vooral advertenties en YouTube Shorts blijken van grote invloed op aankopen.

2. YouTube introduceert AI-tool v... more

Robert en Jelte duiken in de nieuwste marketingtrends: van Google's advertentieaanpak en AI-campagnes bij Bruna tot politieke advertenties en digitalisering bij Heineken. Inclusief praktische tips van Meta en YouTube voor je feestdagencampagnes.

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Apple Podcasts
#203
Belgium/Business/Marketing

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How many episodes of Marketing Inside are there?

Marketing Inside launched 4 months ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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