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Before The Bestseller

Alex Strathdee
Book Marketing
Self-Publishing
Artificial Intelligence
Education
Lead Generation
Future Of Work
Book Marketing Strategies
Amazon
Automation
Irreplaceable
B2B Saas Pricing
Marketing Strategies
Anxiety
School Governance
Sourdough Bread Baking
Book Reviews
Peer Reviews
Social Authenticity
Critical Thinking
Creativity

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

PublishesWeeklyEpisodes217Founded8 years ago
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Artwork for Before The Bestseller

Latest Episodes

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Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global... more

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no pl... more

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Recent Guests

Thomas Erikson
Author of 'Surrounded by Idiots' and expert on human behavior
Episode: BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
Marnie Stockman
Co-author of 'Lead It Like Lasso'
Episode: BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies
Nick Coniglio
Co-author of 'Lead It Like Lasso'
Episode: BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies
Veronica Yager
Self-publishing consultant and lead designer with over 15 years in the industry.
Journeybound Publishing
Episode: BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager
Thomas Umstattd Jr.
Book marketing expert and host of the Novel Marketing Podcast
Novel Marketing Podcast
Episode: BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast
Dr. Catherine Gildiner
Author of Good Morning, Monster and Too Close to the Falls
Episode: BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
Catherine Gildiner
Author and clinical psychologist
Author of Good Morning, Monster
Episode: BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Mark Divine
New York Times bestselling author and former Navy SEAL
SEALFit
Episode: BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform
Blake Erickson
Co-Founder and Co-Author of the Business Book The Science of Scaling
Episode: BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling

Host

Alex Strathedee
Host of the show, focusing on conversations that inspire authors and enlighten their journey.

Reviews

4.8 out of 5 stars from 182 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    6 months ago
  • Excellent Podcast for Authors

    Before the Bestseller podcast is a must listen to podcast if you are an author or soon to be author. I joined Alex on his podcast recently and we had a great conversation about marketing and tips to launch your book into the world. Alex is passionate about this subject and his book, Before the Bestseller, his podcast, and company are positioned to help authors hit a home run with their book. I’m very grateful for his help launching my book, Everyday Awakening.

    Apple Podcasts
    5
    C.O. Duncan
    United States6 months ago
  • Very helpful

    Just listened to 6 episodes on a flight. As a new author, it is great info that is very actionable. Thank you!

    Apple Podcasts
    5
    LovePodcastsSS
    United Statesa year ago
  • Exceptional

    I really enjoy each episode of Before The Bestseller because it gives valuable information that I have already started incorporating in my book marketing. I highly recommend.

    Apple Podcasts
    5
    ShalondaMc
    United Statesa year ago
  • Great team!

    I really enjoyed being a guest on Alex’s podcast, his team is great, the interviewer was well researched and friendly and perfectly chatty and it was a great experience - and now, the episode is a great listen!

    I hope people enjoy it 🤩🤩

    Apple Podcasts
    5
    elbod
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the engaging nature of interviews and the quality of questions posed by the host, making them feel connected and inspired.
The podcast is praised for uncovering the challenges authors face and offering relatable stories of struggle and success, resonating well with aspiring writers.
Listeners find the discussions incredibly helpful and filled with actionable insights for authors who want to market their books effectively.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#143
Brazil/Arts/Books
Apple Podcasts
#208
New Zealand/Arts/Books
Apple Podcasts
#241
Brazil/Arts

Talking Points

Recent interactions between the hosts and their guests.

BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
Q: What should authors not waste their time or money on?
Avoid trusting people you don't know, as they might not have your best interests at heart when it comes to your book.
BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
Q: How do you stay inspired for 20 years?
Erikson highlights the importance of passion for writing and the joy it brings despite the long wait for publication.
BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Q: How do you approach someone when you don't know yet?
You should go green, which means being a good listener and asking open-ended questions to gather more information about the person.
BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Q: What are some of the strengths and weaknesses of each personality type?
Each color has its strengths and weaknesses; reds are hardworking but blunt, yellows are creative yet poor listeners, greens are team-oriented but resistant to change, and blues are detail-oriented yet slow to act.
BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Q: Where did the idea for Surrounded by Idiots come from?
The idea originated around 2007 while I was a management consultant working with behavioral assessments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Before The Bestseller

What is Before The Bestseller about and what kind of topics does it cover?

A resource for aspiring authors and book marketers, this podcast explores the journeys of successful authors and their unique strategies for effective book marketing and promotion. Episodes often feature in-depth conversations about the challenges of navigating the publishing world, including discussions on both self-publishing and traditional publishing avenues. Notable themes include marketing techniques, mental resilience, leadership, and the importance of building a strong platform in the book industry. Each episode provides actionable insights from a diverse range of guests, equipping listeners with the tools necessary to enhance their literary endeavors and achieve success in their writing careers.

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Which podcasts are similar to Before The Bestseller?

These podcasts share a similar audience with Before The Bestseller:

1. The Joe Rogan Experience
2. The Tim Ferriss Show
3. Book Marketing Tips and Author Success Podcast
4. Novel Marketing
5. How I Built This with Guy Raz

How many episodes of Before The Bestseller are there?

Before The Bestseller launched 8 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Before The Bestseller?

Recent guests on Before The Bestseller include:

1. Thomas Erikson
2. Marnie Stockman
3. Nick Coniglio
4. Veronica Yager
5. Thomas Umstattd Jr.
6. Dr. Catherine Gildiner
7. Catherine Gildiner
8. Mark Divine

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