The ABM Way!
Omprakash KaruppananWelcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings... more
| Publishes | Daily | Episodes | 15 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern.
In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the re... more
From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija.
In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy.
With leadership roles at Autodesk and IBM, Vineetha brings over a decade of deep exp... more
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk.
In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and one of the most respected voices in the global marketing ops community... more
The Bold ABM Moves No One Talks About (But You Should Try in 2025)
In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies that many teams are hesitant or slow to adopt.
more
In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares ... more
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:
Why your ABM advertising doesn't work and how to fix it!
• Are display ads worth the cost?
• Do Display ads still work?
• How can I personalize ads in ... more
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!
In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:
A well-ideated narrative and UV... more
Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode.
Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.
In this episode, we dive deep into the evolving world ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #59 |  India/Business/Marketing |
Apple Podcasts | #113 |  Sweden/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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The ABM Way! launched 2 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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