The Art of Positioning
Beatrice GutknechtWhat if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka action... more
| Publishes | Twice monthly | Episodes | 55 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable.
She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking.
So she repositioned Creative Shizzle to wor... more
Chick-fil-A had a 3M-follower TikTok goldmine. They told her to stop posting.
Merriam Webb was showing staff meals, building massive organic reach. Corporate shut it down. She left and got a Shake Shack deal instead.
That's what happens when you do... more
At $1.2M, everything stopped working.
Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same money.
Nicole Downer had to reposition her entire busines... more
Your brand needs to evolve. But what if you lose the customers who got you here?
Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without alienating loyal customers.
Amy le... more
Reviews
- Fantastic show
Great host and super authentic, highly recommended!!
-GCPR
Apple Podcasts5Gyc2019
United States4 months ago - A fresh perspective
Beatrice has a fresh perspective on marketing. There’s lots of valuable branding lessons we can all learn from on this show.
Apple Podcasts5Dave GulasUnited Statesa year ago - Clarifying!
Ahh! I’ve been listening to an random branding episodes from different people until “What”!? A whole podcast dedicated to branding!?” I was so excited and binged the whole 1st season in a few days! I’ve learned a lot and it’s been so inspiring! I feel so much more clarity in how I present my fantasy art brand now. Thanks Beatrice!!💜🍄
Apple Podcasts5JenniferJohnstonUnited States2 years ago
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The Art of Positioning launched 3 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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