The Data-Driven Marketer Podcast
Keen Decision SystemsWith more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI. In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven de... more
| Publishes | Twice weekly | Episodes | 8 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Join Jesse Math, VP of Strategic Partnerships at Keen Decision Systems, in conversation with Devyn McHugh, Director of Programmatic at Quigley-Simpson. They unpack full-funnel measurement that goes beyond weekly reports and last-touch attribution, wi... more
Is your brand stuck in a cycle of hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. In this episode, Ashleigh Shapiro, VP and Head of Growth at Code3, joins us to break down why this measurement gap exists and how to fi... more
Modern marketing requires balancing strategic long-term planning with real-time tactical adjustments to drive sustainable growth in today's volatile digital landscape.Greg Dolan, CEO & Co-founder of Keen, sits down with Rachel Tipograph, founder and ... more
How do you prove marketing's value when everyone thinks success is just about price? Uncover how Cabot Creamery uses data to make every single dollar in their marketing budget count.
In this episode, Brad Keefer of Keen Decision Systems talks with S... more
The marketing playbook is changing faster than ever. With hundreds of channels and endless data points, how do you build a winning strategy for 2025? In this episode, we cut through the noise with actionable insights from Keen Decision Systems' first... more
You spend $5 on Google and $5 on Meta, but only make $8 in revenue. Sound familiar? If you're a marketer struggling to find a single source of truth in your data, this episode is essential listening.
The reports from your ad platforms rarely add up,... more
BirdDog CEO Shaun Brown shares how audience-first strategies and marketing mix modeling transform retail media performance across channels. The conversation explores three critical gaps in the retail media market: the disconnect between brand and per... more
Join Steve 'Lounge' Price, CEO of 85SIXTY, and Jesse Math from Keen Decision Systems as they explore how marketing mix modeling has evolved from expensive enterprise CPG solutions to accessible software platforms for travel, hospitality, and outdoor ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #8 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #28 |  South Africa/Business/Marketing |
Apple Podcasts | #186 | United Arab Emirates/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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The Data-Driven Marketer Podcast launched 8 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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