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Artwork for Podcast Playbook: How Coaches & Advisors Convert Podcast Content into Clients

Podcast Playbook: How Coaches & Advisors Convert Podcast Content into Clients

Justin & Kyle Peters - Podcast Strategy & Growth
Podcasting
Podcast Discoverability
Podcast Metrics
Marketing Strategies
Audience Engagement
SEO
Audio Vs Video Podcasts
Audience Growth
Growth Strategies
Listener Engagement
Lead Generation
Relationship Building
Personal Branding
Content Creation
Podcast Titles
Interview Vs Solo Podcast Formats
Seasonal Vs Weekly Publishing
Niche Vs Broad Podcast Themes
Social Media Marketing
Email Marketing

You launched your podcast, stayed consistent, and did everything “right”…yet it still isn’t clearly helping your business. If your show feels harder than it should, and you’re not sure it’s worth the time anymore, you’re not alone. Podcast Playbook is the show for established, service-based business owners who want their podcast to support real growth (leads, authority, and long-term ROI) without ... more

PublishesDailyEpisodes7Foundeda month ago
Number of ListenersCategories
How ToBusinessMarketingEducation

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Artwork for Podcast Playbook: How Coaches & Advisors Convert Podcast Content into Clients

Latest Episodes

Justin tackles the critical question every podcaster should ask: is your content actually resonating with listeners? Moving beyond surface-level feedback from super fans, he introduces a data-driven approach centered on retention metrics—the one metr... more

Justin shares seven practical strategies to breathe new life into your podcast's back catalog and turn old episodes into consistent download engines. From optimizing episode titles for search to bundling themed playlists, he breaks down how smart pod... more

Justin breaks down the exact niching exercise that helped him finally unlock real podcast growth after years of flat downloads. After resisting this advice early on, he explains why surface-level demographics weren’t enough—and how reframing his audi... more

Justin and Kyle square off in a heated debate covering five of podcasting's most controversial topics—but there's a twist. They don't get to choose their positions. Drawing stances from a hat, they're forced to argue for opinions they might completel... more

Justin breaks down why great content can go unnoticed—and how the right title changes that. Drawing from his own experience with underperforming episodes that had solid retention, he shares the four proven formulas he uses to craft compelling podcast... more

Justin reveals why most podcast growth advice misses the mark—and introduces a third path beyond spending endless time or money. Instead of guest appearances, ads, or constant social media posting, he focuses on podcast discoverability: making your s... more

Justin and Kyle tackle one of the most common questions podcasters ask: Is it even worth podcasting if you don’t have—or want—a large audience? While growing a show is valuable, they break down why audience size alone is a misleading metric and walk ... more

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Host

Justin Peters
Co-host and podcast coach specializing in strategic podcasting for business growth.

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What is This Podcast about and what kind of topics does it cover?

Focusing on strategic approaches for business owners, this podcast addresses the importance of designing and managing a podcast as a valuable business asset rather than just another content obligation. The discussion is centered around actionable strategies that help coaches and advisors effectively convert podcast content into client relationships and growth opportunities. Episodes explore how to structure show formats, establish measurable goals, and create sustainable content while avoiding common pitfalls that impede growth. Unique aspects include an emphasis on long-term impact and genuine connections over chasing virality or superficial metrics.

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this podcast launched a month ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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