Winning with Data Driven Marketing
Vase.aiWe talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai, an AI-powered digital market research platform that can help you understand your target customer pre... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Are you tired of using pricing as the main tool to win customers and compete with the competition?
In this episode, you will learn from Sheznie, a brand and marketing manager with over 30 years of experience in various industries.
She will share w... more
In this enlightening episode, Henrik Petersen a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft, delves deep into the pivotal role of marketing in sculpting a company’s brand. H... more
This podcast episode is about how to use data to enhance the ROI in marketing activities, especially for FMCG businesses. The host, Julie, interviews Willynn, a chief marketing and partnerships officer from Piggyback Singapore, a B2B wholesale e-comm... more
Hosted by Julie from Vase.ai Market Research. In this episode, we have a special guest, Ranga Somanathan, a marketing and communication veteran with over 20 years of experience in helping clients from various sectors with their growth and innovation ... more
In this episode, Julie interviews Henrik Petersen, a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft. In a 3-steps process, Henrik shares his insights and best practices on how ... more
In this episode, Julie interviews Ravi Shankar, the CMO of CARSOME Group and former Chief Growth Officer of AirAsia, about his data-driven marketing approach and how he uses data and technology to solve business problems.
Ravi’s Career Journey : Rav... more
Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Chen Chow, the co-founder of Fave, one of the leading cashback apps in Southeast Asia. You will learn Chen Chow's perspective on :
Using data to create and improve product... more
Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Jia Nina (BigPay Country Marketing Head) about her experience leading a successful e-wallet campaign targeting Gen Z consumers.
Jia Nina shares:
- How she uses data and s... more
Key Facts
Reviews
- Customers and data—exactly where marketers need to focus
Great start… I’m looking forward to more episodes
Apple Podcasts5pamfr
United States3 years ago
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Apple Podcasts | #29 |  South Africa/Business/Marketing |
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Winning with Data Driven Marketing launched 3 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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