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Artwork for Zéro Friction – Le podcast de Tiktok Shop et du social commerce

Zéro Friction – Le podcast de Tiktok Shop et du social commerce

Roman Delaye

Zéro Friction, c’est le premier podcast 100 % social commerce en France. On y parle de TikTok Shop, de vente via les créateurs, de live shopping, et de cette nouvelle façon d’acheter et de vendre qui est en train de tout transformer. J’ai lancé ce podcast parce que le e-commerce évolue. Les marques doivent aujourd’hui s’adapter à un monde où la découverte, la confiance et l’achat se jouent directe... more

PublishesWeeklyEpisodes10Founded4 months ago
Language
French
Categories
BusinessMarketingEntrepreneurship

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Artwork for Zéro Friction – Le podcast de Tiktok Shop et du social commerce

Latest Episodes

TikTok Shop est en train de bouleverser le e-commerce traditionnel, et pourtant beaucoup de marques ne savent toujours pas quelle stratégie adopter pour réellement performer. Dans cet épisode du podcast Zéro Friction, on plonge au cœur de TikTok Shop... more

TikTok Shop entre dans une nouvelle ère en Europe.

Après une phase d’hyper-croissance axée sur l’acquisition, les subventions et la prise de parts de marché, TikTok Shop amorce un virage stratégique clair : la rentabilité, la structuration et la prof... more

Aujourd’hui, TikTok Shop bouleverse profondément les règles du e-commerce. Les consommateurs n’achètent plus comme avant. Ils ne passent plus forcément par un site parfaitement optimisé, un tunnel de vente complexe ou une longue phase de réflexion. I... more

TikTok Shop est encore relativement récent en France, mais certaines marques y réalisent déjà des performances impressionnantes et en font un véritable canal d’acquisition et de vente. Là où beaucoup voient encore TikTok comme une simple plateforme d... more

Le live shopping est en train de s’imposer comme l’un des plus grands bouleversements du e-commerce moderne. Longtemps perçu comme un format gadget ou réservé à l’Asie, le live shopping s’installe désormais en Europe, porté par TikTok, les nouveaux u... more

L’affiliation sur TikTok Shop est aujourd’hui l’un des leviers les plus puissants – et les plus mal compris – du e-commerce et du social commerce. Beaucoup de marques en parlent, peu savent réellement l’exploiter. Pourtant, bien utilisée, l’affiliati... more

Réussir sur TikTok Shop ne s’improvise pas. Beaucoup de marques se lancent sans méthode, testent au hasard, brûlent du budget et concluent trop vite que la plateforme “ne fonctionne pas”. En réalité, TikTok Shop obéit à des règles bien précises. C’es... more

Tu veux te lancer sur TikTok Shop, mais tu ne sais pas si ton produit est réellement adapté à cet écosystème de social commerce ? Cet épisode est fait pour toi.

Aujourd’hui, TikTok Shop s’impose comme l’un des plus grands bouleversements du e-commer... more

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Chart Rankings

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Apple Podcasts
#75
France/Business/Marketing

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Gender SkewLocationInterests
ProfessionsAge RangeHousehold Income
Social Media Reach

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this podcast launched 4 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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