猫客厅-和猫说
芋艿和猫说《猫客厅-和猫说》是猫客厅出品，聚焦于品牌、营销、创业和职场以及多元成长领域的对谈性播客。 每期一位重量级嘉宾高质量对谈，愿我们给你带来新的灵感、视角和干货。 如果你想获得更多干货、灵感，欢迎加入「猫客厅成长营」，一个聚集了互联网大厂&新消费公司伙伴及优质市场营销人/品牌PR人的线上学习成长社群。365天陪伴式学习，带你读书打卡、深度阅读，每个月还有大咖直播。 添加猫oo vx：mktcoo，了解更多加入我们～
| Publishes | Twice monthly | Episodes | 23 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessLeisure | ||
Listen to this Podcast
Latest Episodes
｜本期内容｜
大家好，欢迎来到「猫客厅·和猫说」～
这期我们邀请了一位美妆、奢品、香氛领域的战略与增长专家——胡杨老师，他也曾在全球 500 强企业任职品牌总监。
这期我们就来聊聊，关于品牌、产品、营销的一些真相：
从产品矩阵的搭建，如何布局流量品、利润品、旗舰品和生态品？
到品牌破圈，如何做、如何平衡、在维持品牌调性同时获得新用户的增量和老用户的认可？
大家听完也可以评论交流自己的经验和心得～
｜时间戳｜
01:31 高端美妆&护肤品牌，都怎么规划和搭建产品矩阵？
03:19... more
2025年，到底怎么做品牌内容传播？｜本期内容｜
大家好，欢迎来到「猫客厅·和猫说」～
这次我们邀请到了两位嘉宾——
一位是来自墨幸文化传播有限公司CEO 俞伟伟，俞总
一位是B站商业化数据产品负责人 二姐
从一条带货1200万视频说起，2025年，到底怎么做品牌内容传播？在流量内卷、内容同质化，的当下，内容营销有什么新变化和新机会。
｜时间戳｜
01:20 2025年，各品牌做内容营销的体感、感受如何？
03:44 什么是「中间态」内容？今年看到过哪些好看又种草的品牌内容？
more
｜本期内容｜
大家好，欢迎来到「猫客厅·和猫说」～
这期邀请了一位老朋友，也是芋艿一直以来的合作伙伴——「智元文化」的圆圆，有非常丰富的小红书KOC操盘经验，从小度、海信等3C消费品，到网易有道、小猿等教育类产品，还有线上的app软件推广和线下的品牌活动、探店类合作……他们操盘的品牌品类跨度非常大，这期就来聊聊：从品牌方的角度出发，小红书koc营销应该怎么做，才能花更少的预算拿到更好的结果。
ps:最近被猫oo鞭策了，决定勤快更新，大家可以多关注我们的新内容！
找到我们请加猫oo微信：m... more
加：mktcoo，找到我们哦
｜本期内容｜
大家好，欢迎来到「猫客厅·和猫说」～
真的是好久不见了，说起来有一点不太好意思，因为主业加上副业，以及最近还在筹备新的产品，所以的确很久没有更新了。
这一期是场坦白局，嘉宾是芋艿团队的帅帅和猛猛，10年+的职场生涯中，经历过甲方和乙方不同的工作\跳槽体验，好的坏的感受、各种生存经验分享都说给你听～
｜时间戳｜
00:30 久违的招呼时刻
03:11 钱的诱惑：从甲方跳到乙方，实现薪资翻倍
07:05 在乙方工作的感受：最好和最差的部分是... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #72 |  Hong Kong/Leisure |
Apple Podcasts | #215 | China/Leisure |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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猫客厅-和猫说 launched 2 years ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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