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The Commerce Collective Podcast

Flywheel Digital
E-Commerce
Ecommerce
Amazon
Syndigo
Content Management
Retail Media
Flywheel
Consumer Behavior
Personalization
Black Friday Cyber Monday
Regulatory Compliance
Walmart
Digital Marketing
Product Information Management
Amazon Ads
Amazon Vendor Negotiations
Supply Chain
Instacart
Omni-Channel Retail
Retail Insights

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content... more

PublishesWeeklyEpisodes141Founded3 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for The Commerce Collective Podcast

Latest Episodes

In this episode, Emma sits down with Mike O’Donnell, SVP Innovation and Business Transformation at Flywheel, to break down the real impact of AI-powered search on consumer behavior and brand strategy. Mike shares why consumers are embracing generativ... more

What’s the real impact of your advertising - and how do you know when you’ve reached the point of diminishing returns? In this episode, Emma sits down with Iñigo Gutierrez Fernandez, Analytics & Insights Associate Principal at Amazon Ads, for a behin... more

Every brand wants to drive stronger results - and truly understand what’s behind them. In this episode, we’re live from unBoxed at the Partner Content Studio with Paula Despins, VP of Campaign Measurement, Planning, and AMC, for an inside look at Ama... more

YouTube

Emma Irwin and Flywheel’s SVP of Commerce, Mike Feldman, are live from Nashville for a rapid-fire recap of Amazon unBoxed 2025. In just 20 minutes, Emma and Mike unpack the announcements shaping the future of retail media - from unified ad platforms ... more

YouTube

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Recent Guests

Iñigo Gutierrez Fernandez
Analytics and insights associate principal at Amazon ads
Amazon Ads
Episode: Behind the metrics: A framework for measuring advertising effectiveness with the Amazon Ads' Analytics & Insights team
Paula Despins
Vice President of Measurement Planning and Amazon Marketing Cloud at Amazon Ads
Amazon Ads
Episode: Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins
Chris Rueckert
SVP of Commerce at Flywheel overseeing shopper media offerings
Flywheel
Episode: Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
Mark Williamson
Assistant Vice President of Retail Media at Costco Wholesale.
Costco Wholesale
Episode: Putting Members First: How Value Guides Costco’s Retail Media Vision
Lauren Livak Gilbert
Executive Director of the Digital Shelf Institute
Digital Shelf Institute
Episode: Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Danny Hoffman
Global Head of Amazon Strategy at Flywheel
Flywheel
Episode: Understanding Your Consumer with AMC: A Guide to LTV, NTB, and POME
Megan Harbold
VP of Marketing Strategy at Ampd
Ampd
Episode: Connecting Offsite Media to Retail Results with Ampd
Jamie Williams
Leader of the Retail Media Team at Glanbia Performance Nutrition
Glanbia
Episode: AMC Helped Glanbia Unlock Key Insights on Top Items & Tentpole Events
Hannah Donoghue
Senior Vice President of Consulting at Flywheel
Flywheel
Episode: Digital Commerce Trends for 2025

Host

Emma Irwin
Host of the podcast and Brand Marketing Manager at Flywheel, Emma Irwin is known for her engaging style and ability to simplify complex e-commerce concepts for broader audiences.

Reviews

5.0 out of 5 stars from 333 ratings
  • The only place to get your ecommerce knowledge

    Emma is awesome. Love the industry insight and I eagerly wait in anticipation for each next episode

    Apple Podcasts
    5
    Turner.b
    United Kingdom10 months ago
  • Very Insightful!

    Keep up the good work, looking forward for more episodes to come!

    Apple Podcasts
    5
    Jason-Lx8
    United Kingdom3 years ago
  • Best host!

    Podcast host Emma Irwin is hilarious and does a great job of distilling information!

    Apple Podcasts
    5
    brianpaul781
    United States3 years ago
  • Great Podcast

    Love it

    Apple Podcasts
    3
    Goldish92
    United Kingdom3 years ago
  • Fantastic information

    This os fantastic information for anyone on the e-commerce space.

    Apple Podcasts
    5
    LeeAa1
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's ability to simplify complex topics, making them easily digestible for varying levels of expertise.
Feedback indicates a strong alignment with current industry trends and actionable strategies, with high praise for the production quality.
Overall, the community finds it consistently informative, with many expressing excitement for upcoming episodes and the knowledge shared.
The guests featured offer expert insights that enhance the value of each episode, reinforcing the podcast as a leading resource in e-commerce education.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
Q: What are the actual metrics that they're looking for and caring about?
Clients look for sales-driven metrics, such as driving foot traffic and coupon redemptions, emphasizing that the focus is on conversions rather than brand awareness alone.
Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
Q: What is our goal for our clients?
Flywheel aims to provide holistic services across the shopper journey, integrating data and insights to collaborate effectively and drive sales for clients.
Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
Q: Can you tell me how did you get into shopper media?
Chris Rueckert shares that he has been in retail for a long time, moving from traditional shopper marketing to overseeing shopper media at Flywheel, reflecting growth in a rapidly evolving industry.
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: After interviewing various professionals, are you hopeful for the future?
Yes, I am hopeful for necessary changes due to current economic conditions and the rise of AI.
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Q: Imagine we had all the talent in the world. Does that actually solve the issues?
No, it requires changing the way of working, not just adding talent.

Audience Metrics

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Frequently Asked Questions About The Commerce Collective Podcast

What is The Commerce Collective Podcast about and what kind of topics does it cover?

Content focuses on the intricacies of e-commerce, specifically catering to professionals seeking insights on performance enhancement across leading platforms. Topics explored include advertising effectiveness, measurement strategies, and the use of AI and data for optimizing campaigns. The discussions are enriched by the presence of industry leaders from prominent companies, providing practical outlooks on current trends and future developments in digital commerce. This podcast stands out for its relatable and informative approach, priding itself on making complex concepts accessible, while ensuring listeners can apply the knowledge gained in their own ventures.

Where can I find podcast stats for The Commerce Collective Podcast?

Rephonic provides a wide range of podcast stats for The Commerce Collective Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Commerce Collective Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Commerce Collective Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Commerce Collective Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Commerce Collective Podcast?

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How many subscribers and views does The Commerce Collective Podcast have?

To see how many followers or subscribers The Commerce Collective Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Commerce Collective Podcast?

These podcasts share a similar audience with The Commerce Collective Podcast:

1. The Prof G Pod with Scott Galloway
2. The Daily
3. Prof G Markets
4. Pivot
5. Unpacking the Digital Shelf

How many episodes of The Commerce Collective Podcast are there?

The Commerce Collective Podcast launched 3 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Commerce Collective Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Commerce Collective Podcast?

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What guests have appeared on The Commerce Collective Podcast?

Recent guests on The Commerce Collective Podcast include:

1. Iñigo Gutierrez Fernandez
2. Paula Despins
3. Chris Rueckert
4. Mark Williamson
5. Lauren Livak Gilbert
6. Danny Hoffman
7. Megan Harbold
8. Jamie Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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